Is it a HUGE no-no if a company that sponsored a giveaway then went and emailed those that left comments, telling them about specials, sales, new products or asking if they'd want to be on their newsletter list?
Is this a major no-no? Or an OK since ppl left their email on a public blog?
Definitely a no-no! They entered the giveaway, they didn't sign up for the companies newsletter. That's why I like using Contest Machine, when people use that instead of the comment form on my blog, their email addresses are private to me, and I don't use them unless I'm contacting a winner or if they signed up to subscribe. Keeps away potential spammers and also stops companies from signing everyone up for their newsletter if they get tempted.
Completely unethically. People who enter giveaways are usually assured that their email addresses will not be released to these companies, so unless it is part of the terms of the giveaway, this would be a no-no. I do giveaways, and I've never heard of the sponsor using my entrants for direct marketing. I believe they would lose reviewers that way.
Actually, I entered a giveaway on a blog recently and now the sponsor is sending me emails. There was nothing in the original giveaway post that stated the sponsor would use the email address we were required to leave for marketing.
I am pretty frustrated with this and do not plan to enter giveaways from the sponsor or the blog that hosted that particular giveaway again.
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Brittany is a director of the Toxic Free Foundation and created the first ever Toxic Free Certification Program. Weekly, Brittany publishes the Toxic Free Blog and provides coaching to over 10,000 families in the United States alone. She is the author of a Toxic Free educational series and co-author of several Toxic Free learning programs. Brittany is also an award winning author.