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One of the favorite marketing methods being used today is article marketing, allowing business owners to be perceived as an expert in their field while they help internet search engines find their site. In order to be successful on the internet a business needs visitors and one method of gaining visitors is being found in search engine results. Search engines have basic criteria about the position of a website based on certain factors, one of which is the popularity of the site.

How the search engines determine a site's popularity is somewhat of a secret, but one method that is talked about by search engine owners is determined by not only how many people visit the site, but how many other, related sites sponsor links to the site. The operative word here is relative and sites that relate to the site, linking to it are considered relative and give the site an extra vote in its popularity.

To take advantage, some business owners write articles about their business. Whether it is about the specific items they carry or about how they conduct business and then freely share their articles with others. Since publishers of ezines are constantly prowling the internet for information they can publish on their sites for free, if the author of an article operates a business to which the article's information pertains, they must be an expert, or at least be knowledgeable about the topic, and they publish the article.

The secret, so to speak, is that in order to use the article for free, information about the author must be included with the article and this usually contains a hot link to the author's website. The person conducting the web search can find an informative article pertaining to their interests leading them to the ezine, which receives a boost in visitor count. The author of the article gets a link back to their site from the ezine publisher as well as the potential for the visitor to click on the link and head over to their site and become a customer.

With this scenario, everyone seems to come out a winner. However, there are certain rules to follow when writing these articles that will first of all, attract ezine publishers to want to use them, lead readers to believe the author knows what they are talking about. They also need to be seen by the search engines as being informative and not simply another method of spamming the search engines by using key words over and over again.

Many ezine publishers actually read the articles before they publish them since they are providing a benefit to their readers. If the articles are more about simply drawing the attention of search engines they will not make the cut. There are a few publishers who simply use a search for the keyword and publish articles containing that word without reading the materials. This puts off their readers as well as the search engines and usually goes nowhere. Information sells, and quality article information can sell a site to the search engines.

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Desiree Richardson

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