I have a question -- how much is appropriate to charge someone for an advertisement on my blog? I'd like to put up little "Your advertisement here" sections on my blog (not much, just a few), but I have no idea what an acceptable rate is. I know it depends on the size and that it depends on the person, etc...but I'd love it if someone could give me a range, at least.

I understand this is a bit more personal/intricate, so if you prefer to send me a private message instead of replying in this thread, that is perfectly fine. Thank you so much!


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Caitlin it really varies... and it depends on if you get a lot of traffic or not. This is a piece from Darren Rowse maybe it will help you :))  you can also visit my blog I have a ton of blogging tips and posts on how to make money blogging ( those were both links to my website )

But here is what Darren Rowse said maybe it will help you :)

Adapting to your own situation

All the blogs mentioned are viewed as authorities on their niche, which affects how much advertisers are willing to pay to get exposed to their audiences. If your blog is new or if you are just beginning to experiment with direct advertising, therefore, you probably should start with a lower CPM.

Start asking a $0,5 CPM, for example, and as your blog grows and more advertisers come along you can gradually raise it. If you have a blog generating 100,000 monthly page views this would translate into $50 monthly for each 125×125 button placed on your sidebar.

If you are going to use other ad formats or position the ads on other locations of your website just estimate how these factors will affect the traffic that an advertiser will end up getting. Placing a 300×250 banner on the sidebar, for instance, is similar to having 4 125×125 ads, so you could charge 4 times the price of the 125×125 ad ($200 monthly if your blog generates 100,000 impressions, converting to a $2 CPM).

Similarly, increase the CPM if the ad is on the header or blended with the content, and decrease it if the ad will be displayed below the fold or on the footer.

Keep in mind that you should consider real page views for these evaluations. Most web stats programs and software tend to over estimate the traffic on your site. Google Analytics is usually the most reliable one.




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