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Anyone have any recommendations on very user friendly ecommerce sites to set up a store on the web please

Does anyone have any recommendations on very user friendly ecommerce sites to set up a store on the web? I have an Ebay store which I've had for years but I'm getting nervous about having all my eggs in one basket.

There are just so many to choose from and I have no idea which one to go with. I need something easy that has the shopping cart and everything I would need. My computer knowledge is not good but I seem to be in comfort zone with my Ebay store and I'm scared to death to try anything new but I know its time I did.

Any suggestions would be greatly appreciated. :)

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I like shopping at Etsy and I have a few friends who have used artfire. Hope that helps. Do you make homemade stuff? What are you selling, that would effect the type of venue you'd use.
I use zen cart for my digital scrapbooking store. I didn't install it myself, but I knew nothing about it and am able to do everything that I need to do now, including installing patches, the banners, obviously adding my products, sales, all that jazz. It's free and there tons of tutorials for it. http://www.zen-cart.com/

Here's my store if you want to see it in action - http://digiscrapping.net/shoppe
Thanks Rachel and Heather. I don't have the luxury of making anything myself to Etsy is out. I sell new clothing, shoes, accessories, household items and toys so I'm looking for something that has the store front which will allow me to add my own products and has a shopping cart. There just seem to be so many of them it gets confusing.

I'm going to call this one: http://www.ipage.com/ipage/pop-features-full.bml?sale=350#technology sometime this week to hear what they have to say. The reviews seem to be good but you just never know....

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