Connecting with Companies for Conference Sponsorship

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Permalink Reply by Jen Lawrence on January 18, 2011 at 1:27pm

I think you'd be better off contacting the company directly. You can ask for the Sales & Marketing Contact for the company.  When you attend conferences and you meet brands, it's usually the company themself NOT a PR Rep that attends.I am in the process of pitching for sponsorships using contacts I met at last years Bloggy Bootcamp and Blogalicious blog conferences. I have a few PR contacts but, almost everyone I connected with was directly associated with the business itself. Ask for marketing coordinator, marketing director etc. You'll get a name and if they are not who you want they'll know who to put you in contact with. Hope this helps!

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Permalink Reply by Anne-Marie Nichols on January 19, 2011 at 1:19pm

It depends. I've worked with companies directly and with their PR reps that were hired to be at the conference alongside the brand managers. It cannot hurt to contact the company first. If you get no response, then contact their PR person. 

 

Good luck!

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Permalink Reply by Lua Naquin on January 21, 2011 at 4:44am

Thank you both for your answers, I'll definitely try the companies first & then try PR as back up ;)

 

thanks!

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