I'm thinking of starting a business blog for moms in Paris and am wondering even if the blog takes off in terms of visitor numbers, can I make enough money through ads to quit my day job (ie - SAHM) and delegate 3 days a week / 8 hours a day to a nanny so I can manage the blog?
That's an excellent question. I think someone that has a really popular blog and gets quality advertisers would be great to answer your question. I'd love to hear the answer myself along with tips of making that part successful.
My blog earns between $300-500 a month in advertising. It's just me and I don't really do it as a money maker--it is a hobby to go along with my at home skincare business. If I put more time into it, I know I could make much more, so it really is possible.
Wired Magazine says, "Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug." http://tinyurl.com/5f59ns
It is Wired's opinion that unless you are a pro-blog like The Huffington Post you can no longer compete for traffic or money. The bottom line is start blogging for the passion of blogging or to enhance credibility for an outside business that you launch in tandem with your blog. A new blog in and of itself is not likely to replace a day job, especially when you incorporate the cost of maintaining and promoting a professional blog. Of course it is not impossible, but it will take a lot of work and PR savvy.
Starting a regional blog is good though because you have direct access to the people who read the blog. There is a sense of real participation and you can host local events for your members (an ancillary income source for the blog). But again that will require you to apply more time, skills, and resources than just blogging.
I like the idea of a regional blog. I blog a great deal about Indie shopping and buying handmade and locally produced items, so that is where my advertisers come from--small Indie business owners--which account for a great deal of my readership.
What kind of business blog, exactly, do you mean? I would say the odds are pretty low of being able to afford a nanny for 3 days a week, just from ad revenue. I run a website that is a regional website of stuff to do with kids in my area. I have a weekly newsletter that goes out to about 1000 folks with events for the week in the area. I have done a lot of sending out press releases to get into local papers and putting up fliers in appropriate places. I have blogher ads on my site (about $20 per month right now), and I sell sponsored blurbs in my newsletter (another $100 per month), but it isn't enough to hire a nanny. I do it because I really take pride in it and like having something I can point to as my own- but I also am only making that much because I choose not to REALLY hustle at it like I would need to. I kind of like it being a bit more relaxed.
If you did something very regional like that, and could tap into the ex-pat mom market there helping them connect to each other (you're an american mom, right?) you could probably get something going and if you were willing to swallow the costs of the nanny in the beginning, you could take the time to really hustle on selling sponsorships and ads, and that might make it work. It won't happen immediately, though. But if you love doing it and don't mind it being just a break even kind of thing, you could do it, and I bet there would be a lot of grateful moms!
I agree the blogosphere is swamped with professional content and that the passionate blogger shouldn't quit her day job. I agree it would have been nice for me to have discovered and had the time for blogging in 2004, which seems to be the year the famous, money making, book contract-signing sites got started and on their way to being noticed.
But pull the plug? to go on Twitter? Twitter is the biggest bore on the planet in my opinion. People will always return to the beauty of words and opinions, and if a regional blog isn't your thing, there are always niche interests and there are always truly amateur bloggers dropping out of the 'hood to make room for you (call me a Pollyanna).
Wired's advice to quit strikes me as just another example of the gatekeepers trying to shut ordinary people down. Funny how this should happen just about when women really get into it. Don't listen.
I think it sounds like a great idea but my first reaction is: why only ads? And what do you mean with business blog? Do you mean you will update the blog and fill it with as and that will be a business for you?
I can think of many ways you can make money from home reaching out to expat moms/Parish moms. To make money from advertising isn't easy and you have to work hard. What you need is a consistent system to make it work and think outside the box.
Feel free to email me to dribble ideas :) This is one of my favorite topics :)
I agree with Linda - why only ads? Women are extremly talented and informative. Why not sell what you know. Make an ebook available for download. Create a weeks worth of easy low cost recipes available for a $1. Create one craft item and place that for sale on your blog.
The key to making money on your blog (and anything on the web) is traffic. If you can get traffic coming in (visitors) and direct it towards your money making project you can make some cash.
Is it enought to quit your day job and hire a nanny? It would take some time and determination. But the great thing about blogging is a lot can be done through email late at night!