ADVERTISEMENT

ADVERTISEMENT

I am feeling a bit confused about what the FTC expects for bloggers when it comes to disclosing if the post is sponsored (meaning someone paid you to write it) or if you received a product in exchange for a review.

 

My understanding has always been that you need to make a disclosure statement for any and every post that contains such content. But I've been hearing lately that having a "disclosure policy" on your blog somewhere (perhaps it is one of your tabs) is sufficient. Is this really true?

 

I find it to be a bit ethically questionable, for example, to have keywords linked back to a particular site, and that site paid you to do it, but you don't disclose this in the post, itself. Ethics aside, though, is that permissible in the eyes of the FTC as long as you have a blanket disclosure policy on your site?

 

This need for clarification is because a particular sponsored post company I work with repeatedly sends me offers, but they almost always state that I cannot disclose that the post is sponsored in the post, itself. When I questioned them about this practice, they stated what I mentioned above about just having a general disclosure policy. I have been declining all the offers, thinking that they were all in violation. But am I incorrect?

Views: 14

Reply to This

Replies to This Discussion

You should definitely be disclosing the relationship and I've seen people say that a general disclosure is NOT good enough. Try reading some of Susan Getgood's posts on the topic. It's enlightening and I think it'll answer your questions.

 

http://getgood.com/roadmaps/2009/11/16/once-more-with-feeling-ftc-g...

(There are related posts at the bottom that give more details as well.)

 

It's very possible that company will get in trouble with the FTC for that. In fact, I'd honestly be tempted to report them if they're trying to skirt the FTC rules. The FTC is more interested in making sure companies comply than they are worried about the individual bloggers.

I would not work with a company who specifically says not to disclose it in the post. FTC compliant or not, that seems shady to me. I think they should be disclosed. Now, I know a general disclosure works some of the time so if YOU felt it didn't need to be disclosed than I wouldn't harp on it because ultimately that it is your decision to make. But, since you feel it should be disclosed and the company is saying not to disclose it... not a good sign. At the least, it needs to be up to the blogger who is actually posting the material.

Reply to Discussion

RSS

FOLLOW US

OUR BLOG

I, Being a Mother

I became the mother at the age of 20. The feeling I got is inexpressible. I was not prepared to take this responsibility. I was unemployed. My mother died when I was very young. I had to struggle a lot to earn a livelihood. It was a very struggling era of my time. I cried when I…

OUR DAILY PINS

Latest Activity

Jessica Briggs posted blog posts
27 minutes ago
Leah Schulz posted a video

♡ Colourpop Liquid Lipstick Haul: Ultra Liquid Lipstick + Blotted Lip & Colourpop Eyeshadow Review!

A Colourpop liquid lipstick haul is finally happening Crew! So excited to share my Colourpop matte liquid lipstick and Colourpop satin liquid lipstick with y...
2 hours ago
Mirtha Johnson and Helen Shep are now friends
2 hours ago
Jennie R. Rauch posted blog posts
6 hours ago
Kelly Everson posted a blog post
6 hours ago
Mom Bloggers Club posted blog posts
8 hours ago
Lauren Markman posted a blog post
9 hours ago
Profile IconMom Bloggers Club via Facebook
Thumbnail

Hello Alfred

Want to Be a Successful Entrepreneur & Mom at the Same Time? Always look for ways to boost…

See More
Facebookyesterday · Reply

Advertisement

© 2017   Created by Mom Bloggers Club.   Powered by

Badges  |  Report an Issue  |  Terms of Service