So there really aren't any written rules so let's chat about what is proper and what isn't! I am on both sides of this as someone who owns a business and someone who does reviews. I will offer up some questions:
Do you respond to all requests even if the answer is no?
What is the proper way to approach a review blog?
Do you provide stats and are you honest? (I ask because I receive requests and can clearly tell by viewing the blog that the stats are inflated) I don't think this deserves a response.
When a Sponsor asks for details do you respond promptly?
Do you do your homework before approaching a company?
From a reviewer stand point here are my responses:
My stats are provided upon request when asked and they are truthful, I have had a rep contact me and say "wow look at your stats" before I tell them what they are and I am left wondering how they found that out. So I know there are ways for them to do that if they know how, besides lying gets one nowhere in life.
I answer all email within 24 hours unless I am going to be away from the computer then its by how fast I can catch up to everything when I get back.
I always research before I approach a company, especially if I am requesting a specific product. I have been caught off guard once in the beginning and learned my lesson.
I am interested in knowing if a potential sponsor wants stats added immediately upon approach or if saying "Stats available on request" is good enough.
I have worked with some awesome PR reps and have in a round about way become friends with some of them. I know that I have 4 or 5 repeats vendors who like the way I have established myself in the blogging arena. I am far from where I would like to be but we can all dream right?!?
These are some good questions. I am always honest with my stats. It doesn't make sense to lie to me. I also try to respond within 24-48 hours. I had a problem with some of my mail getting sent to spam. So sometimes I may miss a few. I have only approached a few companies but each time I have did my research. I am fine with being approached by email. It makes it a lot easier when it says request for review in the subject line.
I like stats up front and google page rank is a very important factor for me, I also check alexa but if this information was provided to me it would cut down on time, I get so many requests that some could slip by me.
I agree with the "No thank you" it would be nice to get that especially since I had recently been having trouble with my email and was never sure if my email reached who it needed to reach. A no thank you would have made me happy :)
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Toxic Free Blog - by Brittany Glynn
Brittany is a director of the Toxic Free Foundation and created the first ever Toxic Free Certification Program. Weekly, Brittany publishes the Toxic Free Blog and provides coaching to over 10,000 families in the United States alone. She is the author of a Toxic Free educational series and co-author of several Toxic Free learning programs. Brittany is also an award winning author.