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Yep. It's been a huge buzz on twitter & in other venues. It will be interesting to see what Heather (aka Dooce) does in this partnership where her interest in design & her life collide.
Also, Ree (aka Pioneer Woman) has been everywhere promoting her new cookbook. And I believe she's going to be authoring some children's books about her dog Charlie (it was mentioned on the FoxNews appearance).
What both of them show is that there are big ways mombloggers (or moms who blog--however you want to phrase it) can transition into other things while still blogging & writing. It's exciting.