Great writing makes the blog, for me. I will read on any number of subjects if the writing is good enough.
Ditto on the music comments - can't stand it. It's distracting. Nothing makes me surf away faster than having music on a blog. I usually have my own music playing in the background, and I prefer to listen to that.
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Content, humor, cute gotta have them now products...readability...the ability to say something that isn't necessarily nice with tact about subjects. NOt too far left or right...but say what you want to say.
I think a lot has to do with how much a person promotes their blog. If they are out there networking via the various means of social marketing, then it's easy for people to find them and follow. In this day and age of blogging it takes a lot to get noticed (in my opinion). And it takes consistancy too.
I agree with everything that has been said! I'd also add that a huge focus on giveaways, UNLESS the blog is about frugality/shopping/marketing/etc. where giveaways would naturally make up the bulk of the content, turns me off. If I used to visit the blog for its content and then it changes to every post being a contest, then I eventually stop visiting the blog. I'm all for giveaways on any blog, but good writing is important, too!
Oh my goodness. You guys are right on the music thing. There is nothing worse than not realizing my speakers are on, surfing after my toddler has gone to sleep, and then opening a blog that blasts music at me. Trust me, if it wakes my daughter, I won't be back to that blog again! :)