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Written By Rebecca Levey | Social Media Editor for Mom Blog Magazine | Blog: Beccarama | Podcast: Blogging Angels

Is your blog tired? Stuck on a plateau? Just starting out and feeling gung-ho but don’t really know where to start? In the spirit of the New Year we are putting together a 12 week blog fitness plan to help you kick your blog into shape, get you energized and strengthen your social media influence.


THE PLAN

Exercise 1 (January 3 - January 10)

This week is all about you getting a firm grasp on what your blog is about and what you want to say so you can set realistic goals. This week is about reflection, honesty and
dreaming big. We’re getting old
fashioned and pulling out a pen and paper to make some lists and get real.

Step One: Analyze your stats.

On your blog:

  • What are your most popular posts?
  • What are your most used tags?
  • Which posts received the most comments?
  • Which posts did you most enjoy writing?
  • Is there overlap?
  • Are you surprised?
  • How often did you post in the last 6 months?
  • Has your readership grown, gone down or stayed the same?

On Twitter:

  • What are your most retweeted Tweets?
  • Which tweets spurred the most conversation?
  • Who is retweeting you?

Step Two: Competitve analysis

Who are the bloggers you read and admire? Why? Don’t say because they’re funny or they have a huge following. How often do they post? What is their blog design like? How long have they been blogging for?

Do the same for Twitter. Who do you follow that you admire? Whose tweets spur you to retweet or respond? Why?

Step Three: Dare to Dream!

Be realistic, but don’t be afraid to push yourself. Looking at your blog what is the biggest thing you want to change? In your wildest dreams what would your blog look like?
What kind of community do you want? Why are you blogging? These aren’t easy questions but if you can’t figure out what your blog is about then neither will readers. You don’t have to carve out a tiny niche – but even if you’re a generalist your voice should be
unique. So, what is it?


Join us on January 17, 2011 for the next exercise!

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Replies to This Discussion

Starting the year with a new attitude...just finished the first exercise...awesome....

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