The challenge for all small businesses is to get exposure for your business and offerings to new clients. Letting people know you exist when there are so many competitors is key!
I recently found a brand new way to do this. Roomar (http://www.roomar.com/) is a marketplace that offers special promotions (kind of like Groupon) but it allows business owners to register for free and input their special offers. This means you get free exposure for your business and offer (can even be as simple as a free newsletter) as well as a free back link and then they tweet your offer to all their followers. All of this for free! Pretty cool, huh?
What's your latest find? I'd love to hear about it!