Usually content as in your layout, say for instance whether you user WordPress or blogger or another blog platform, your static pages and your blog posts will be the freshest content. The search engines will gobble those new updates.
That is why they have those pay to blog sites as it really is fuel, like 'word of mouth' for businesses and other sites.
The blogroll is a nice place to give a site you like extra special attention and would not have to be searched into so deeply. It is right there. However, it will only be crawled any time you update your layout or your blogroll, so it is not as effective as being mentioned within a blog post.
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Toxic Free Blog - by Brittany Glynn
Brittany is a director of the Toxic Free Foundation and created the first ever Toxic Free Certification Program. Weekly, Brittany publishes the Toxic Free Blog and provides coaching to over 10,000 families in the United States alone. She is the author of a Toxic Free educational series and co-author of several Toxic Free learning programs. Brittany is also an award winning author.