By Jennifer James | Tweet this article.
One of the things I am learning more and more is that this thing we call “mom blogging” is always changing. As more companies approach us and as our voices become more valuable in the blogosphere we can demand more, especially when we begin to collectively place a value on our time. Here are a few secrets to mom blogging I’ve learned over the years that I thought I’d share.
Yes, You Can Charge for Giveaways: How many of you are tired of doing giveaways? They’re tedious and annoying, aren’t they? At the end of the day, giveaways really don’t bring anything of real value to our blogs except for fleeting traffic and a pain in the rump, or maybe that’s just me. I admit: I’m perpetually unorganized so giveaways are a never-ending nightmare for me! To remedy my disdain for them, last year I decided to place giveaways in my media kit. If companies want me to do the legwork for them and promote their product on my sites as giveaways, then they have to pay for it. Pretty simple. I don’t do nearly as many giveaways as I once did (thank goodness!), but when I do at least I’m compensated for my time. Want to know how much to charge? Honestly ask yourself this question: How much is my time worth?
People Are Your Friends: Way back in the Web 1.0 days when I
started my first web sites I worked with a lot of PR firms, as I do
today. Out of the blue, one firm contacted me and asked if I wanted
to be a parent spokesperson for Pull-Ups. Of course I did! It was a
great experience working with one of the best PR firms in the world
as well as a leading brand. I learned a lot from that opportunity,
but the most valuable lesson I learned was relationships with
publicists can lead to wonderful opportunities. Even though there
are some PR firms that don’t get mom bloggers, many of them do and
you never know when they’re looking for the next mom to give an
opportunity to. It may be you!
3. Hook Up With Cision: There has been no better resource for me over the years to receive relevant products for review than Cision. Cision connects media outlets (you) with PR firms looking to place products in the news. As new media has changed, mom blogs are the “go-to” outlet for a lot of companies, so if you want to begin receiving products from companies to review, I suggest signing up in the Cision database. It’s important to note, that just because you’re in the Cision database doesn’t mean you will be deluged with products. Make sure your blog is professionally designed, attractive, and up-to-date and soon you will begin receiving product pitches from the top PR firms in the country.