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Eight Proven Ways to Monetize Your Mom Blog


We're here to tell you, most of you won’t make a sizable amount of money from your blog. That’s pretty standard across the board for all bloggers. Unless you have tons of traffic, banner advertising really won’t cut it. However, the factor that sets some mom bloggers apart is they have used their blogs as a springboard to opportunities that pay.

If you are looking to earn money as a mom blogger you need to turn your monetization efforts from your blog and instead look for other opportunities where you can earn a steady income or earn income on a project-by-project basis. Here are some tips to get your ideas flowing.

Build Your Knowledge Base: The more you know the more valuable you will be to companies that want to reach mom bloggers. Although it seems every company in the world has already marketed to our community, you’d be surprised how many are just starting to realize how valuable our voices are.

If you position yourself as someone who not only understands our community, but also understands the dynamics of our community and what ultimately makes us tick, companies may hire you to share your expertise with them. If you have a PR or marketing background this is an avenue you could easily pursue.

Go Local: So many of us see the huge brands with millions of dollars invested in marketing to mom bloggers that we forget there are companies in our local areas that would love to get in on the action, too. Some small businesses haven’t yet figured out how to start a blog or why they’re even vitally important. This is where you come in. You can become a consultant to several local businesses to help them develop their online presence and teach them how to work with bloggers to spread their brand message online.

Position Yourself As a Social Networking  Expert: If you are on Twitter and Facebook all day long and know every tip and trick in the book about both platforms, then you could seriously become a social media consultant for up-and-coming brands and companies.

Brands may hire you to manage their social media sites on a daily basis or they may engage your expertise to give them direction in how to set up their social media profiles and successfully navigate the social media waters. Again, even though social networking is easy for most of us, some brands still don’t have a clue how to properly use Twitter or Facebook and could use your valuable knowledge to teach them the way.  

Define Your Niche: Oftentimes it is easier to be recognized by potential clients when you are a leader in your niche. For example, if you are vegan and you blog about everything vegan then it is far easier to become an online marketing consultant to companies who sell vegan products. As a leader in your niche you will be able to help companies extend their marketing into the online world because you live it and blog about it every day. Use your blog as an opportunity to figure out what you love blogging about most and then figure out ways to hone in on your niche and become a leader in it.

Blog Professionally: Penning an excellent personal blog sometimes affords you the opportunity to blog for pay for others. Some mom bloggers use their blogging prowess to create authentic content for company sites. This is a great way to earn an income and spread your influence.

Become a Techie: If you know the backend of content management systems from Wordpress to Joomla you could become a web site director for web sites. You would be responsible for maintaining a company’s site, uploading photos, adding content and generally making sure the site is current and in tiptop shape.

Take the opportunity to learn various content management systems in your free time. You never know when what you have learned on your own can land you a job.

Develop a Design Sense: Designing blogs can become a lucrative business for you or, at least a way for you to supplement your household income. Someone is always looking for a great blog designer, and if you can fill a portfolio with wonderful designs and satisfied customers, you will be well on your way to earning a consistent income.

Cater to New Mom Bloggers: Who knows how many new mom bloggers enter our fold every day. But because of the success we’re experiencing, moms are starting new blogs every day and don’t understand what they’re doing. You can become a consultant to women who need help getting started and then also be available down the road if they have any questions or want to revamp their online image or change the blog's direction.

A few points about putting these ideas into practice:

1)      Always Put Your Best Foot Forward. When you blog, be sure to consistently do a great job. You never know who is watching and sometimes those who are watching will give you a job in the near future.

2)      Click the Jobs Link: Oftentimes companies have a link on the bottom of their site for jobs. Be sure to check out what a company is looking for and if you think you’re a great fit, be confident enough to apply.

3)      Network:  The more you network online and in person the more your name will be on the top of peoples’ minds when they’re looking for a freelancer, designer, or consultant. Use as many opportunities as you can to network locally and in person at national trade events and conferences.

4)      Offer Your Services: If you recognize a company is struggling in their marketing efforts to mom bloggers, be bold and tell them how you can help them. They may take you up on your offer.

One of the things you must remember is that as a mom blogger you are a leader in the Web 2.0 community. A lot of the things you know, brands don’t. That alone puts you in a powerful position. It’s all about how you can use what you’ve learned to help companies get better acquainted with mom bloggers and the fast-paced online world.

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Comment by Jennifer Bruce on November 20, 2009 at 8:52pm
I've been thinking about this very topic lately, so thank you for the timely message.
Comment by Dena Dyer on November 20, 2009 at 3:24pm
A wonderful article. Thanks so much! :)
Comment by Parent Club on November 20, 2009 at 1:40pm
This is a must-read for bloggers. Due to my blogging I've had opportunities for social media consulting, professional blogging and online community management. Your tips are true.

Parent Club
Comment by Momtrends on November 20, 2009 at 11:19am
Excellent suggestions. My blogging led to landing a consulting role with Hard work definitely pays off. The least successful way to make money? Google ads--better off selling your own.
Comment by Angie on November 20, 2009 at 9:26am
Great suggestions! Networking is amazing. You can find a variety of work that way. I do blog/forum moderation for pay and love it. Just simple things like that (well it's not simple, it's pretty hard work and you have to have a thick skin sometimes LOL but it's something I enjoy. Hubs and I also started simple web design on the side (non e-commerce sites) and for one local client I am also doing social media stuff. There are a lot of opportunities out there.

Oh yea and making sure you are compensated is a great tip for sure because YOU ARE WORTH IT!
Comment by Meghan on November 20, 2009 at 6:39am
Excellent info! Defnitely going to put it to use.
Comment by Mary Davis on November 20, 2009 at 5:19am
Wonderful, innovative insight, Jennifer. These are some great suggestions. Making money and feeling one's worth as a blogger is something that many of us have been thinking about lately. I wrote a recent post at Type-A Mom on the subject of a blogger's worth. The support and encouragement of leaders like you and Kelby is much appreciated and needed in the mom blogosphere.
Comment by pineapple princess on November 20, 2009 at 2:11am
This is fabulous. I ate up every word!
Comment by Lisa Carpenter on November 20, 2009 at 1:40am
I appreciate the tips! I'll be checking into many of the ideas you mention.
Comment by Claire McFee on November 20, 2009 at 1:16am
Great Tips Jennifer. Thanks for your insight. There were some things I hadn't thought of before.
Claire McFee
Organize Your Life Now Blog
Comment by Danielle Marie Crume on November 20, 2009 at 12:24am
Great info. Thanks!

Comment by Dagmar Bleasdale on November 20, 2009 at 12:23am
Thank you for this article! I have found that it's a bit of everything: sign up with some affiliates, some advertisers will approach you, and you need to approach the companies you would like to have advertise on your blog. I am getting into being a social media consultant for people and small business because I am so addicted to Twitter and can help people use it for their advantage.

One amazing, recently self-published book I recommend to everyone is Be The Media by David Mathison. I wrote a blog post about it, here is the link: This book is invaluable if you want to make a decent living as a blogger, or as an artist or someone with a message in general!
Comment by Melissa - Outnumbered on November 19, 2009 at 11:16pm
Great tips. Thanks for sharing!
Comment by Pretty Pink Momma on November 19, 2009 at 10:29pm
Loved this! Thanks! One way that I have earned a little bit of money is direct ad selling. Nothing to write home about yet but I am stoked nonetheless.
Comment by Amanda E on November 19, 2009 at 10:21pm
"I’m here to tell you, most of you won’t make a sizable amount of money from your blog." - Amen! After 2.5 years of networking, writing good content, participating in an ad network, and selling my own 125 banner spaces, I don't make as much as I thought I would. I know I could charge more for my 125s, but I can't do it with good conscience that they are getting there money's worth.

Jennifer, I love this post, because it is the future of making money from blogging!! One article I read was to charge more for 125 banner spaces by adding value by promoting them on Facebook and Twitter too. This is much like your suggestion to be a social media expert.

Thanks for the great article!
Comment by Daenel on November 19, 2009 at 10:19pm
Great post - I also have a few other tips that may help mom bloggers who are hoping to make money from their blogs.
Comment by Melissa on November 19, 2009 at 9:58pm
GREAT post and great tips!!!
I started designing blogs and - not only do i love doing it - but it also lead to helping new bloggers learn the ropes! Almost all my jobs have been referrals - networking is KEY!!
Comment by Anitra Elmore on November 19, 2009 at 9:31pm
Another informative post, and it's great that you paint a realistic picture, mentioning from the start that most bloggers won't make a great deal of money from blogging alone. I'm learning so much from MBC and appreciate all your insight.
Comment by Elizabeth Jones on November 19, 2009 at 9:03pm
Jennifer, this is great information!!! Thanks so much for putting it together. I am a relatively new mom blogger and am finding that networking is so important!
Comment by Lauren Salkin on November 19, 2009 at 9:03pm
Great post! Lots of great suggestions. Helps me to focus on something tangible. Thanks.

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