Your Stats Don't Matter, Your Blog Does

By Jennifer James, Founder
Mom Bloggers Club

I am a great believer in this notion: If you are incessantly preoccupied with your stats you will fall further and further behind.

My husband, who was a middle distance runner in college, told me his coach once said, “When in a race, if you look back you’ll take one second off your time.” In other words, he was telling them to not look back, don’t worry about their competitors, focus on their race, and keep running. I believe this holds true in how successful you are as a blogger. If you are completely engrossed with numbers from RSS feed subscribers to your followers on Twitter, it takes away from the time and energy you need to spend perfecting your blog, resonating with your readership and bonding with your personal community. Essentially you’re robbing yourself of authoring the best blog you can. Keep running.

My philosophy is simple: Forget the numbers and blog already! If you are overly absorbed in your numbers, you’ve already lost. It’s only when you let your passion shine through on your blog that you will truly become successful. Are you blogging because you love it and enjoy writing about that which you’re passionate? Or, do you experience an insatiable high when your stats rise and tumble into a dark pit of despair when your numbers plummet?

Remember, keep a keen eye on your priorities. If you don’t blog well because you’re fixated on your numbers, your stats will flatline or drop. Blog well and your stats will consistently rise. It’s the universal law of cause and effect. And we know how hard it is to circumvent universal laws!

Stick to the fundamentals. They will serve you well as you continue on your blogging journey.

Read more about what I have to say about social media and blogging in my NaBloPoMo posts all this month.


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Comment by Dusty House (Angeline Duran) on November 5, 2009 at 8:56pm
Amen Sista! I've been saying this for years. I started blogging in 2004, but didn't know I was "blogging". I thought I was just making a website. I enjoyed a great deal of success and a loyal following even before last year when I learned what SEO meant. Its all a lot of nonsense. Readers don't know what your stats are, but they do know if they want to keep coming back.
Comment by Ria on November 5, 2009 at 8:54pm
Great advice, Jennifer. Definitely worth a tweet!



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