Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn't have to be graphic either, by the way. Just suggestive. =)
PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don't have a hook, they don't have a story. The surest way to get a response is to give them the whole setup. If you can't hook an editor, you won't…Continue
Added by Kristen Luciani on April 6, 2015 at 7:57pm — No Comments
I love spinning tales of romance in the Silicon Valley setting. I'm told I seriously over-glamorize the lifestyles of my heroes and heroines but whatever. I write FICTION so isn't that kind of a requirement? I mean, I have to keep things interesting. right? <wink, wink="">
As an entrepreneur, I am fascinated with goings-on in the Valley. There's such an aura over Sand Hill Road; it's just bubbling over with innovation, creativity and energy. Being part of that atmosphere,…Continue
Added by Kristen Luciani on March 27, 2015 at 9:57am — No Comments
Marketing. It's a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago may not mean much now because marketing channels are flooded with content and becoming largely ineffective.
So the question is...with…Continue
Added by Kristen Luciani on March 25, 2015 at 3:37pm — No Comments
Definitions for one thousand, Alex.
"To introduce something new, make changes in anything established."
Taking a basket of sometimes intimidating, many times…Continue
Added by Kristen Luciani on March 23, 2015 at 1:17pm — No Comments
You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.
So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)
For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…Continue
Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments
Here's just one more reason why Robert Downy Jr. stands strong at the top of my "list." <3
Microsoft's social media campaign, The Collective Project, celebrates students using technology to change the world. How better than to give young children use of their limbs back using 3D print technology? That's exactly what Limitless Technology does. The volunteer group started by a University of Central Florida engineering PhD student recently constructed a special "Iron Man" arm for a…Continue
Added by Kristen Luciani on March 13, 2015 at 7:56pm — No Comments
If you want to increase employee morale, you better dig deep because money doesn't only talk, it SCREAMS.
Let's face it. People perform their daily jobs because of what you pay them in salary. It's why they work 9-5 but it may not light a fire under them to work 5-9.
Now imagine what they would do if you augmented that salary and rewarded them for their involvement and contribution to the company's successes...say at bonus time??
A startup translated as…Continue
Added by Kristen Luciani on February 23, 2015 at 12:43pm — No Comments
It's giveaway time!!!! How would you like a chance to win a $50 Amazon gift card and your choice of one of my fab SWAG items????
Soooo easy to enter...just like my Facebook fan page, follow the Twitter accounts listed, and/or tweet a message about Unlikely Venture!
It's already pre-populated so you don't even have to make one up!!!! =)…Continue
Added by Kristen Luciani on February 19, 2015 at 7:00am — No Comments
Chores have to be done in every household. Usually the parents do them until the kids are old enough to start helping out, and then the “fun” begins. Here are some tips on how to re-think getting your kids to do chores.
Make your family a team. Kids want to be…Continue
Added by Tracee Ali on February 11, 2015 at 2:57pm — No Comments
I am a self-proclaimed fashionista.
Clothes-horse, shoe-whore, handbag junkie...you name it, I'm all over it.
But sometimes having all the components makes assembling the perfect outfit even more difficult. Like, where the heck do you find time to sift through everything and put it all together so it looks effortlessly perfect????
Ahhh, luckily for me, there's an app for that. =)
ClosetSpace is a new application from fashion analytics company Stylitics that wants…Continue
Added by Kristen Luciani on January 27, 2015 at 2:41pm — No Comments
Added by Cherie Corso on January 7, 2015 at 11:51pm — No Comments
You know the moment when inspiration strikes. The whole EUREKA experience...it's incredible, isn't it?
And do you know what's even better?…Continue
Added by Kristen Luciani on December 1, 2014 at 9:28pm — No Comments
I love wearing ridiculously high heels. You know, the kind that make you cringe in anguish with each step taken after a short while of wear. Regrettably, as I age, my threshold because shorter and shorter.
The pain is never a deterrent for me. Nope, I suffer willingly. I ignore the toe-crushing sensations and the scorching agony that begins in the balls of my feet and shoots up my calves. I suck it up. At barely 5'3, I NEED the shoes. They give me a commanding presence.…Continue
Added by Kristen Luciani on November 19, 2014 at 7:30pm — No Comments
Added by Stacy Lorraine Sanford on October 24, 2014 at 10:53pm — No Comments
Every parent wonders about how to make their toddler just a tad better than the rest. Even there are times when your child behaves badly at home but nicely outside. Moms.com has the answer to this. What your child does is that they test their limits with you. This is because your baby loves you and knows that you love them back equally. But don’t let all this love flowing in the middle stop you from getting the best out of your child. Here are a few…Continue
Added by Ellie Hirsch on August 21, 2014 at 1:44pm — No Comments
Added by Jennifer Weedon Palazzo on July 11, 2014 at 10:22am — No Comments
Most of you know by now that our Goatdog is one crazy son of a bitch (literally -- cause, you know, he's a DOG). He's body-slammed himself through a glass door, eaten my kitchen chairs, and taken a giant dump right in the middle of a dinner party. And he absolutely loses his mind if a strange man is on our…
Added by Jennifer Marshall on March 20, 2014 at 10:17am — No Comments
Have you ever slipped and said a tacky word in front of your child? I know that I am guilty of this of accidentally saying something I will regret later or said something that wasn't appropriate for my children to hear. I have always tried to be aware and watch what I say and do in front of them. I want to make sure that my kids aren't picking up bad habits. Believe it or…Continue
Added by Christy Garrett on March 13, 2014 at 4:43pm — No Comments
It's no secret that parenting is hands-down one of THE hardest jobs on the planet. There are days when you love it and days when you want to turn in your notice and walk right out the door. The pay is…Continue
Added by Jennifer Marshall on March 13, 2014 at 10:01am — No Comments