One of the challenges startups often face is finding time to establish a robust online presence that fully represents their business, value proposition and scope of services. Understandably, preliminary efforts are concentrated more on the service offerings themselves but even if a company offers products and services that are in high demand, if nobody can find the company, it won't be able to make a sale.
I recently connected with the owner of …Continue
Added by Kristen Luciani on August 28, 2015 at 11:28am — No Comments
Blogging is a great way to connect with a target audience on a somewhat personal level on one condition... you actually BLOG. It sounds great in theory - start a blog, write about a cool topic, get a bunch of readers to follow you, and BOOM! All of a sudden you've graduated to Perez Hilton status, with 14,500,000 estimated monthly users. Who wouldn't want THAT????
But you need compelling content that people crave. It doesn't happen overnight and it definitely won't happen unless you…Continue
Added by Kristen Luciani on August 26, 2015 at 11:47am — No Comments
Maybe you'd sign up for my super-awesome exclusive reader list???
If you're reading this and have already signed up, FANTASTIC! Thank you!!! But for all of you who are still not convinced, give me a chance to make you a fan!!! I think I'm a lot of fun! And you may find we have a lot in common!!
You'd get a monthly email with great giveaways, the inside scoop on book updates, new releases, my favorite beauty and fashion finds, contests, and cool posts from my entrepreneur blog,…Continue
Added by Kristen Luciani on July 31, 2015 at 2:25pm — No Comments
Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I'm not talking about the Amazon bestsellers, I'm talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn't happen for everyone. Authors can bust their tails for years and years, writing book after book and never make…Continue
Added by Kristen Luciani on July 29, 2015 at 8:36pm — No Comments
Okay... I've been waiting for this for soooooo long and I just had to do a giveaway to celebrate the great news!!!
Drum roll, please...
I give you... the cover for "Nothing Ventured!" Book Two of The Venture Series will be available in early Fall! For more news and fun giveaways leading up to the launch, join my Facebook fan club, …Continue
Added by Kristen Luciani on July 22, 2015 at 10:24pm — No Comments
It had been a while since the last time Illy and I had gone on a date. Sure, we'd done things together as a family, but it wasn't concentrated time with just us. We checked out the calendar, selected a date, and put our names in the box. This was our date and Nothing was going to change that... hopefully. Well, the day finally arrived and, although I was already tired from a full day out with all three…Continue
Author Navigation is sponsoring an indie author swag extravaganza this week! In honor of the July 4th holiday and the launch of new entrepreneurial ventures (I ALWAYS CELEBRATE THIS!), Ryan Ringbloom and I have collected a fabulous assortment of swag, autographs and signed BOOKS from our fellow indie authors and we're hosting a giveaway to find one lucky winner for this awesome prize pack!!!…Continue
Added by Kristen Luciani on June 29, 2015 at 1:11pm — No Comments
My husband and I celebrated 10 years of marriage! Crazy, right?!
Well, we wanted to do something special to celebrate but our youngest was only four months and I’d be breastfeeding; so we decided spend our 10 year anniversary trip... with the kids. Not overly romantic, I know, but sometimes you gotta make the best of the situation. An all inclusive Jamaican resort was our destination of choice. We’d never been there before so it would still be special and it was all inclusive, which…Continue
Ahhh...wish this was me right now but in a couple of days it will be!
How about a giveaway to celebrate the long-awaited arrival of SUMMER??? For the chance to win a $50 Amazon gift card, …
A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most:
Added by Kristen Luciani on May 20, 2015 at 8:49pm — No Comments
Bill Rancic has certainly come a long way from his win on The Apprentice. He was just featured on The Rhode Show to talk about a new campaign he is running with Intuit Quick Books to celebrate the success of small businesses in America, which have accounted for two-third of new jobs created in the United States in the past decade. They’d run a similar campaign a few years back and it was so wildly successful, they’re going to…Continue
Added by Kristen Luciani on May 18, 2015 at 9:10pm — No Comments
Cool picks, couple of my faves made the cut. Definitely check them out. Chris Myers has some interesting perspectives to share and I have a few of my own selections to add to the list.…Continue
Added by Kristen Luciani on April 27, 2015 at 7:58pm — No Comments
Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn't have to be graphic either, by the way. Just suggestive. =)
PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don't have a hook, they don't have a story. The surest way to get a response is to give them the whole setup. If you can't hook an editor, you won't…Continue
Added by Kristen Luciani on April 6, 2015 at 7:57pm — No Comments
I love spinning tales of romance in the Silicon Valley setting. I'm told I seriously over-glamorize the lifestyles of my heroes and heroines but whatever. I write FICTION so isn't that kind of a requirement? I mean, I have to keep things interesting. right? <wink, wink="">
As an entrepreneur, I am fascinated with goings-on in the Valley. There's such an aura over Sand Hill Road; it's just bubbling over with innovation, creativity and energy. Being part of that atmosphere,…Continue
Added by Kristen Luciani on March 27, 2015 at 9:57am — No Comments
Marketing. It's a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago may not mean much now because marketing channels are flooded with content and becoming largely ineffective.
So the question is...with…Continue
Added by Kristen Luciani on March 25, 2015 at 3:37pm — No Comments
Definitions for one thousand, Alex.
"To introduce something new, make changes in anything established."
Taking a basket of sometimes intimidating, many times…Continue
Added by Kristen Luciani on March 23, 2015 at 1:17pm — No Comments
You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.
So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)
For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…Continue
Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments
Here's just one more reason why Robert Downy Jr. stands strong at the top of my "list." <3
Microsoft's social media campaign, The Collective Project, celebrates students using technology to change the world. How better than to give young children use of their limbs back using 3D print technology? That's exactly what Limitless Technology does. The volunteer group started by a University of Central Florida engineering PhD student recently constructed a special "Iron Man" arm for a…Continue
Added by Kristen Luciani on March 13, 2015 at 7:56pm — No Comments
If you want to increase employee morale, you better dig deep because money doesn't only talk, it SCREAMS.
Let's face it. People perform their daily jobs because of what you pay them in salary. It's why they work 9-5 but it may not light a fire under them to work 5-9.
Now imagine what they would do if you augmented that salary and rewarded them for their involvement and contribution to the company's successes...say at bonus time??
A startup translated as…Continue
Added by Kristen Luciani on February 23, 2015 at 12:43pm — No Comments
It's giveaway time!!!! How would you like a chance to win a $50 Amazon gift card and your choice of one of my fab SWAG items????
Soooo easy to enter...just like my Facebook fan page, follow the Twitter accounts listed, and/or tweet a message about Unlikely Venture!
It's already pre-populated so you don't even have to make one up!!!! =)…Continue
Added by Kristen Luciani on February 19, 2015 at 7:00am — No Comments