A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most:
Added by Kristen Luciani on May 20, 2015 at 8:49pm — No Comments
Creating a blog with a robust readership to attract sponsors is a daunting task for a new blogger—it requires perseverance, a sharp eye for detail and understanding what sponsors want. Sponsors are looking to gain access to your audience, but are also seeking a return on their investment, which is why it’s important to treat these relationships…Continue
Marketing. It's a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago may not mean much now because marketing channels are flooded with content and becoming largely ineffective.
So the question is...with…Continue
Added by Kristen Luciani on March 25, 2015 at 3:37pm — No Comments
I'm currently obsessed with Taylor Swift's newest hit, Style. I admit I wasn't always a fan but over the past months, I've changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she's been able to transform her brand into a vocal empire.…
Added by Kristen Luciani on March 11, 2015 at 3:32pm — No Comments
People want to buy but they don’t WANT TO BE SOLD!
I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy?
I could never be in sales…
But alas, I AM.
I’m an indie author. Not only do I write, but I also market and SELL.
Like with most businesses, the market is pretty much saturated with books. You name it, there’s a genre out there. And about a trillion…Continue
Added by Kristen Luciani on November 21, 2014 at 2:05pm — No Comments
How many mailing lists do you subscribe to? Of all the emails that clutter your inbox, how many do you actually read or even OPEN, for that matter?
I'm sure the number is looooooooow. (It certainly is for me.)
So why bother sending them? They'll probably get deleted on sight anyway, right?
But if there is even a SLIGHT possibility a subscriber might actually take a minute to peruse the content, you better yank them in immediately otherwise any hope of…Continue
Added by Kristen Luciani on November 6, 2014 at 5:53pm — No Comments
Added by Molly on October 31, 2010 at 10:30am — No Comments
Added by Brigitte Anderson on February 16, 2009 at 12:30pm — No Comments