Marketing. It's a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago may not mean much now because marketing channels are flooded with content and becoming largely ineffective.
So the question is...with…Continue
Added by Kristen Luciani on March 25, 2015 at 3:37pm — No Comments
I'm giggling because I'm mildly obsessed with Mr. Wonderful these days. Anyone who's read my blog recently can attest to that.
Could it be because he kinda reminds me of Paul Emerson, ruthless and calculating CEO of Blue Coat Capital?
Check out my novel Unlikely Venture if you're…Continue
Added by Kristen Luciani on February 17, 2015 at 4:30pm — No Comments
You've all seen the movie trailer but have you caught...the Lego version????
I eat, sleep, breathe and step all over Legos on a DAILY!! I need to wear slippers to protect my feet from those tiny plastic pieces which have drawn blood more than a couple of times.
Then I came upon this trailer and thought it'd be apropos to share with you all, you know, since I'm a romance author as well as a mom to a bunch of little Lego master builders. =)
Added by Kristen Luciani on February 6, 2015 at 12:10pm — No Comments
If you're an entrepreneur, you need to have a thick skin. You'll come into contact with plenty of naysayers who will try to blast your ideas to smithereens. Don't let them break your stride. LOL. I'm totally dating myself by making that reference...…
Added by Kristen Luciani on February 2, 2015 at 7:57pm — No Comments
Happy Monday, everyone!
It's giveaway time!!!! How would you like a chance to win a $50 Amazon gift card????
Soooo easy to enter...just like my Facebook fan page, follow me on Twitter and/or tweet a message about "Unlikely Venture!" It's already pre-populated so you don't even have to make one up!!!! =)…Continue
Added by Kristen Luciani on January 19, 2015 at 11:04am — No Comments
Hi, my name is Kristen and I am a handbag junkie.
In fact, I love them SO much that I spent a very large sum of money to design and sell my own. Unfortunately, though I cherished those handbags and saw them having a unique value proposition, my business never did become profitable. I really thought it was on the brink a couple of times but we all know close only counts with horseshoes and hand grenades.…Continue
Added by Kristen Luciani on December 10, 2014 at 3:38pm — No Comments
You know the moment when inspiration strikes. The whole EUREKA experience...it's incredible, isn't it?
And do you know what's even better?…Continue
Added by Kristen Luciani on December 1, 2014 at 9:28pm — No Comments
All of YOU!!!!! <3 <3 <3
So in honor of Thanksgiving, I thought it would be fun to do a GIVEAWAY!!!!!
And who wouldn't want to win a $25 Amazon gift card, especially this week when the cyber deals are a plenty? Plus, you can also win an e-copy of my newly launched contemporary romance, UNLIKELY VENTURE!!!
So many ways to win!!! You can add UNLIKELY VENTURE to Goodreads, follow me on Twitter, "like" my Facebook author page or subscribe to my mailing…Continue
Added by Kristen Luciani on November 25, 2014 at 10:00am — No Comments
People want to buy but they don’t WANT TO BE SOLD!
I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy?
I could never be in sales…
But alas, I AM.
I’m an indie author. Not only do I write, but I also market and SELL.
Like with most businesses, the market is pretty much saturated with books. You name it, there’s a genre out there. And about a trillion…Continue
Added by Kristen Luciani on November 21, 2014 at 2:05pm — No Comments
Added by Kristen Luciani on November 10, 2014 at 7:44am — No Comments
How many mailing lists do you subscribe to? Of all the emails that clutter your inbox, how many do you actually read or even OPEN, for that matter?
I'm sure the number is looooooooow. (It certainly is for me.)
So why bother sending them? They'll probably get deleted on sight anyway, right?
But if there is even a SLIGHT possibility a subscriber might actually take a minute to peruse the content, you better yank them in immediately otherwise any hope of…Continue
Added by Kristen Luciani on November 6, 2014 at 5:53pm — No Comments
Some people say you should write what you know. It makes sense, doesn’t it? After all, you can deliver a more compelling story if you’re familiar with the subject.
My editor told me from day one to expand out of my comfort zone and do just the opposite.
When I wrote Unlikely Venture, I had a storyline in my head. Okay, that's not exactly true. I had about a HUNDRED stories in my head before landing on the ONE, and even then I flip-flopped around until I landed on the…Continue
Added by Kristen Luciani on October 29, 2014 at 8:32pm — No Comments
Kevin Hale, partner of Y Combinator and founder of Wufoo, recently gave a fab presentation at Stanford as part of the "How To Start a Startup" course. I LOVE these sessions. It's so great to gain perspective from those who've been successful putting their lessons into…Continue
Added by Kristen Luciani on October 24, 2014 at 9:11am — No Comments
Like all authors seeking validation by gaining acceptance to an exclusive publishing house, I submitted "Unlikely Venture" in hopes of scoring a lucrative contract and promises of making the bestseller lists. Fortunately, like a Band-Aid being yanked from a wound, three out of the three I submitted to rejected it right away, for a variety of reasons that were kind of evasive and basically not very constructive. Part of this was my error, as I submitted to the wrong imprints with the…Continue
Added by Kristen Luciani on September 20, 2014 at 5:22pm — No Comments
Argh. Sooo challenging...and so permanent. It needs to be just right.
Identifying your "brand" is kind of like going to college, where the goal is trying to figure out what you want to do with the rest of your life. But at eighteen, who really knows THAT?
You have to pick a major but what are the odds that in a few years you'll even be interested in pursuing a career in the field? Your scope of interests expands, you identify and refine your skill sets, you…Continue
Added by Kristen Luciani on September 17, 2014 at 10:28pm — No Comments
Author: Silvio Sirias
Publisher: Anaphora Literary Press
Find out more on …Continue
Added by Mayra Calvani on June 13, 2014 at 3:19pm — No Comments
Added by Kristi Bernard on May 1, 2014 at 10:35pm — No Comments
I caught up with Declan McLeod, the protagonist of the new book series Declan the Kid Detective, at Starbucks to talk about the first book of the series.
MD: “Hi Declan. Thank you for taking some time out of your very busy schedule to meet with me. You must be so excited about your new mystery series Declan the Kid…Continue
Added by Maggy Downey on October 26, 2013 at 11:00pm — No Comments
Starr Burgess worked as an elementary teacher and school counselor for a total of seven years. She has a Master’s Degree in Professional Counseling from Texas State University. Starr is busy working on her second children’s book: Counselor Dynamite Befuddles the Bullyville Crew. She currently resides with her husband, Clyde, and their daughter in Pflugerville, TX.
Tell us a little about your main character, Counselor Dynamite, and what makes her…Continue
Added by Mayra Calvani on March 3, 2013 at 3:26pm — No Comments
A native of Southern Colorado, John Paul Jaramillo now lives, writes and teaches in Springfield, Illinois. He has an MFA in creative writing from Oregon State University, and presently holds the position of Associate Professor of…Continue
Added by Mayra Calvani on December 2, 2012 at 11:30am — No Comments