Being the professional you are,…Continue
Added by Slimy Bookworm on April 22, 2015 at 3:06pm — No Comments
Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn't have to be graphic either, by the way. Just suggestive. =)
PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don't have a hook, they don't have a story. The surest way to get a response is to give them the whole setup. If you can't hook an editor, you won't…Continue
Added by Kristen Luciani on April 6, 2015 at 7:57pm — No Comments
You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.
So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)
For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…Continue
Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments
Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your idea that much more investment-worthy and ultimately help you meet your fundraising…Continue
Added by Kristen Luciani on March 18, 2015 at 10:12pm — No Comments
Back in December, I wrote a post about product offerings from some super-cool female-run startups. Hubby took note of my list and proceeded to get me some of them for Christmas.
I'm happy to report that one is being crafted as I type.
Meet Ringly, the cocktail ring that will keep you connected with an app. You can keep your phone tucked safely away in your handbag without worry that you'll miss an important meeting, update or…Continue
If you want to increase employee morale, you better dig deep because money doesn't only talk, it SCREAMS.
Let's face it. People perform their daily jobs because of what you pay them in salary. It's why they work 9-5 but it may not light a fire under them to work 5-9.
Now imagine what they would do if you augmented that salary and rewarded them for their involvement and contribution to the company's successes...say at bonus time??
A startup translated as…Continue
Added by Kristen Luciani on February 23, 2015 at 12:43pm — No Comments
Added by Kristen Luciani on February 13, 2015 at 8:21pm — No Comments
Boiling the ocean.
So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn't focus your efforts on the goal at hand and you let things get way out of control to the detriment of your resources.
But those words also have a lot of relevance for startup entrepreneurs, whose budgets are considerably smaller and time to market may…Continue
Added by Kristen Luciani on February 9, 2015 at 4:27pm — No Comments
I'm a big "Shark Tank" fan. Love the way they refer to themselves as a venture capital firm on steroids. Well, maybe only Mr. Wonderful made that reference...in one episode. But it stuck with me...because it's kind of true. =)
I love ALL the sharks. I think they each bring their own unique elements to the show and I've purchased more than a few products while the entrepreneurs are busy…Continue
My husband wears a lot of different titles: He is the love of my life, a dynamic dad for our son and my best friend. I also like to think of him as my business partner.
If you were to take a step back and look at our family as a business (romantic, I know), you would see that we have an excellent…
Added by Lauren Markman on February 3, 2015 at 6:35am — No Comments
So you're sitting in front of your laptop a couple of months post-launch scratching your head, thinking "What the heck should I do NOW?"
Added by Kristen Luciani on January 28, 2015 at 9:27pm — No Comments
As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn't reach my target at the right level. The primary goal was always to move units and recoup costs so I'd have funds to pump back into the business. At the end of the day, a lot of one-and-done customers didn't do much to sustain my rapidly shrinking market share.
After some research, I determined my…Continue
Added by Kristen Luciani on January 24, 2015 at 9:45am — No Comments
Added by Terina Nicole McKinney on January 23, 2015 at 9:40am — No Comments
Want to know one of my biggest pet peeves?
The chronic complainer who LOVES to point out problems but NEVER volunteers a solution.
Those people irritate the hell out of me.
Guess what? If you want to be successful in business, DON'T be one of those people.
I'm fired up, can't you tell with all the caps? LOL!
Now, I can certainly appreciate the fact that people may get deterred by a lot of red tape and invisible barriers to change within their corporate…Continue
Added by Kristen Luciani on January 15, 2015 at 8:33pm — No Comments
Okay, so who besides me is sick of getting older???
Getting older means LOOKING older. And even if we can't remedy all the physical ills of aging, there are products that can make us feel more comfortable about our appearances.
I'm always on the hunt for the non-invasive miracle. I've tried SO many products - tools, scrubs, caviar...all with mediocre results. No fillers or surgery to speak of - not really a fan of scalpels or pumping my face full of toxins. But I…Continue
Added by Kristen Luciani on January 5, 2015 at 8:27am — No Comments
Added by Jennifer Weedon Palazzo on December 19, 2014 at 9:48am — No Comments
The lingering flavor of a Morningstar Griller veggie burger on your tongue...definitely not delicious-smelling. In fact, the scent might well wilt a flower if you open your mouth next to it.
Added by Kristen Luciani on December 15, 2014 at 9:17pm — No Comments
This is such a fun post because it combines several components I’m very passionate about….FASHION, TECHNOLOGY, SHOPPING and ENTREPRENEURSHIP!
Women 2.0 put a list together of 21 gift ideas born of female-owned startups. This is right up the Idea Mama’s alley!!!!!
There were several that really…Continue
Added by Kristen Luciani on December 12, 2014 at 4:09pm — No Comments
I love what I do. I'm a Social Media Mom who has a chance to inspire others online through writing, videos, etc. but I also am a mom. I'm thankful that have the flexibility to be able to watch my kids grow. However, there are times when the business world and the family world collide. Here I am left wondering if I'm giving enough to each. That's where time management of my time working at home becomes so important. That way I am able to give dedicated time to my work but I'm also not missing…Continue
Added by Krystal Chiarolla on December 5, 2014 at 12:28am — No Comments
I just spent two days in Atlantic City at a leadership offsite where one of the resounding themes was COMMUNICATION. There were a couple of other themes floating around as well....like gambling and drinking but for purposes of this article, I'll focus on the former. =)…
Added by Kristen Luciani on December 3, 2014 at 8:29pm — No Comments