We all start our business for reasons that are specific to us. We are born entrepreneurs; we crave freedom; cannot spend our days in a florescent cubicle; we want more time with our kids, etc. But the successful businesses are the ones that are fully aligned with their core purpose. That core purpose is literally infused into every part of their business. Their website copy screams their purpose and mission. Their branding is completely on point with their WHY and their social media presence…Continue
Added by Andi Wickman on November 13, 2015 at 3:13pm — No Comments
I know alot of folks ask why should I have a business page versus a personal profile but there are some benefits.
Facebook business page benefits:
1) When posting to your business page you can choose to post as yourself or as your business page. Make sure you are posting as your business page. After you post you can comment or like your post as yourself by changing the "liking and commenting" option to yourself. This will make the post visible in your newsfeed for your…Continue
Added by Talia Foster on November 6, 2015 at 11:36am — No Comments
Let’s face it - the unknown is daunting. Even extensive planning can't always prepare you for challenges you may face in your entrepreneurial endeavors – whether you’re a startup CEO, a handbag designer or an aspiring indie author. Sometimes you just need to trust in yourself and be confident in your abilities. Obstacles may seem insurmountable at first glance but if you are dedicated to your efforts and you do the proper research, you WILL work through them.
You can’t crush true…Continue
Added by Kristen Luciani on September 23, 2015 at 9:47am — No Comments
One of the challenges startups often face is finding time to establish a robust online presence that fully represents their business, value proposition and scope of services. Understandably, preliminary efforts are concentrated more on the service offerings themselves but even if a company offers products and services that are in high demand, if nobody can find the company, it won't be able to make a sale.
I recently connected with the owner of …Continue
Added by Kristen Luciani on August 28, 2015 at 11:28am — No Comments
Being a stay-at-home mom can be more time-consuming than the job you held before the children arrived. Taking care of children, the house and the yard is an endless job and you don't get a paycheck for it at the end of the week. For this reason, many mothers start flexible businesses at home and become work-at-home mothers. From babysitting to designing websites, creative moms are finding way to earn some extra cash. Discover four reasons to get…Continue
Added by Stacey Doyle on August 22, 2015 at 6:54pm — No Comments
Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I'm not talking about the Amazon bestsellers, I'm talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn't happen for everyone. Authors can bust their tails for years and years, writing book after book and never make…Continue
Added by Kristen Luciani on July 29, 2015 at 8:36pm — No Comments
I am an entrepreneur, not by choice originally, but an entrepreneur nonetheless. About two years ago, I found myself pregnant with baby #2, unemployed and raising a toddler. Our little angels cost money to raise, and we needed two incomes to keep life running as smoothly as we possibly…Continue
Added by Denise LaRosa on July 8, 2015 at 1:00pm — No Comments
How do I juggle being a good mother and running Filihood?
I can tell you this... I definitely do not always succeed! It is obvious that when you regularly have to "downgrade"…
Added by Dorte Damgaard Sejthen on June 23, 2015 at 7:00am — No Comments
My thoughts on the subject of having a child in the midst of a hectic time for my business
Honestly, I couldn't cope with the idea, when I found out I was pregnant. The timing was lousy, and originally I didn't intend having more children (I already have e beautiful 11…
Added by Dorte Damgaard Sejthen on June 23, 2015 at 6:30am — No Comments
I love Quora. It's a really cool knowledge-sharing site. You register and build up your profile with topics of interest. Then you can apply your own experience and answer users' questions about said topics. As you build up your credibility on the site, people then come to you to answer their questions.
I've gotten some cool questions but just answered this one today and thought I'd share. =)
What Kind Of A Mindset Should An Entrepreneur…Continue
A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most:
Added by Kristen Luciani on May 20, 2015 at 8:49pm — No Comments
Bill Rancic has certainly come a long way from his win on The Apprentice. He was just featured on The Rhode Show to talk about a new campaign he is running with Intuit Quick Books to celebrate the success of small businesses in America, which have accounted for two-third of new jobs created in the United States in the past decade. They’d run a similar campaign a few years back and it was so wildly successful, they’re going to…Continue
Added by Kristen Luciani on May 18, 2015 at 9:10pm — No Comments
Cool picks, couple of my faves made the cut. Definitely check them out. Chris Myers has some interesting perspectives to share and I have a few of my own selections to add to the list.…Continue
Added by Kristen Luciani on April 27, 2015 at 7:58pm — No Comments
Being the professional you are,…Continue
Added by Slimy Bookworm on April 22, 2015 at 3:06pm — No Comments
Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn't have to be graphic either, by the way. Just suggestive. =)
PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don't have a hook, they don't have a story. The surest way to get a response is to give them the whole setup. If you can't hook an editor, you won't…Continue
Added by Kristen Luciani on April 6, 2015 at 7:57pm — No Comments
You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.
So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)
For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…Continue
Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments
Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your idea that much more investment-worthy and ultimately help you meet your fundraising…Continue
Added by Kristen Luciani on March 18, 2015 at 10:12pm — No Comments
Back in December, I wrote a post about product offerings from some super-cool female-run startups. Hubby took note of my list and proceeded to get me some of them for Christmas.
I'm happy to report that one is being crafted as I type.
Meet Ringly, the cocktail ring that will keep you connected with an app. You can keep your phone tucked safely away in your handbag without worry that you'll miss an important meeting, update or…Continue
If you want to increase employee morale, you better dig deep because money doesn't only talk, it SCREAMS.
Let's face it. People perform their daily jobs because of what you pay them in salary. It's why they work 9-5 but it may not light a fire under them to work 5-9.
Now imagine what they would do if you augmented that salary and rewarded them for their involvement and contribution to the company's successes...say at bonus time??
A startup translated as…Continue
Added by Kristen Luciani on February 23, 2015 at 12:43pm — No Comments
Added by Kristen Luciani on February 13, 2015 at 8:21pm — No Comments