Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I'm not talking about the Amazon bestsellers, I'm talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn't happen for everyone. Authors can bust their tails for years and years, writing book after book and never make…Continue
Added by Kristen Luciani on July 29, 2015 at 8:36pm — No Comments
I am an entrepreneur, not by choice originally, but an entrepreneur nonetheless. About two years ago, I found myself pregnant with baby #2, unemployed and raising a toddler. Our little angels cost money to raise, and we needed two incomes to keep life running as smoothly as we possibly…Continue
Added by Denise LaRosa on July 8, 2015 at 1:00pm — No Comments
How do I juggle being a good mother and running Filihood?
I can tell you this... I definitely do not always succeed! It is obvious that when you regularly have to "downgrade"…
Added by Dorte Damgaard Sejthen on June 23, 2015 at 7:00am — No Comments
My thoughts on the subject of having a child in the midst of a hectic time for my business
Honestly, I couldn't cope with the idea, when I found out I was pregnant. The timing was lousy, and originally I didn't intend having more children (I already have e beautiful 11…
Added by Dorte Damgaard Sejthen on June 23, 2015 at 6:30am — No Comments
I love Quora. It's a really cool knowledge-sharing site. You register and build up your profile with topics of interest. Then you can apply your own experience and answer users' questions about said topics. As you build up your credibility on the site, people then come to you to answer their questions.
I've gotten some cool questions but just answered this one today and thought I'd share. =)
What Kind Of A Mindset Should An Entrepreneur…Continue
A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most:
Added by Kristen Luciani on May 20, 2015 at 8:49pm — No Comments
Bill Rancic has certainly come a long way from his win on The Apprentice. He was just featured on The Rhode Show to talk about a new campaign he is running with Intuit Quick Books to celebrate the success of small businesses in America, which have accounted for two-third of new jobs created in the United States in the past decade. They’d run a similar campaign a few years back and it was so wildly successful, they’re going to…Continue
Added by Kristen Luciani on May 18, 2015 at 9:10pm — No Comments
Cool picks, couple of my faves made the cut. Definitely check them out. Chris Myers has some interesting perspectives to share and I have a few of my own selections to add to the list.…Continue
Added by Kristen Luciani on April 27, 2015 at 7:58pm — No Comments
Being the professional you are,…Continue
Added by Slimy Bookworm on April 22, 2015 at 3:06pm — No Comments
Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn't have to be graphic either, by the way. Just suggestive. =)
PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don't have a hook, they don't have a story. The surest way to get a response is to give them the whole setup. If you can't hook an editor, you won't…Continue
Added by Kristen Luciani on April 6, 2015 at 7:57pm — No Comments
You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.
So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)
For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…Continue
Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments
Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your idea that much more investment-worthy and ultimately help you meet your fundraising…Continue
Added by Kristen Luciani on March 18, 2015 at 10:12pm — No Comments
Back in December, I wrote a post about product offerings from some super-cool female-run startups. Hubby took note of my list and proceeded to get me some of them for Christmas.
I'm happy to report that one is being crafted as I type.
Meet Ringly, the cocktail ring that will keep you connected with an app. You can keep your phone tucked safely away in your handbag without worry that you'll miss an important meeting, update or…Continue
If you want to increase employee morale, you better dig deep because money doesn't only talk, it SCREAMS.
Let's face it. People perform their daily jobs because of what you pay them in salary. It's why they work 9-5 but it may not light a fire under them to work 5-9.
Now imagine what they would do if you augmented that salary and rewarded them for their involvement and contribution to the company's successes...say at bonus time??
A startup translated as…Continue
Added by Kristen Luciani on February 23, 2015 at 12:43pm — No Comments
Added by Kristen Luciani on February 13, 2015 at 8:21pm — No Comments
Boiling the ocean.
So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn't focus your efforts on the goal at hand and you let things get way out of control to the detriment of your resources.
But those words also have a lot of relevance for startup entrepreneurs, whose budgets are considerably smaller and time to market may…Continue
Added by Kristen Luciani on February 9, 2015 at 4:27pm — No Comments
I'm a big "Shark Tank" fan. Love the way they refer to themselves as a venture capital firm on steroids. Well, maybe only Mr. Wonderful made that reference...in one episode. But it stuck with me...because it's kind of true. =)
I love ALL the sharks. I think they each bring their own unique elements to the show and I've purchased more than a few products while the entrepreneurs are busy…Continue
My husband wears a lot of different titles: He is the love of my life, a dynamic dad for our son and my best friend. I also like to think of him as my business partner.
If you were to take a step back and look at our family as a business (romantic, I know), you would see that we have an excellent…
Added by Lauren Markman on February 3, 2015 at 6:35am — No Comments
So you're sitting in front of your laptop a couple of months post-launch scratching your head, thinking "What the heck should I do NOW?"
Added by Kristen Luciani on January 28, 2015 at 9:27pm — No Comments
As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn't reach my target at the right level. The primary goal was always to move units and recoup costs so I'd have funds to pump back into the business. At the end of the day, a lot of one-and-done customers didn't do much to sustain my rapidly shrinking market share.
After some research, I determined my…Continue
Added by Kristen Luciani on January 24, 2015 at 9:45am — No Comments