As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn't reach my target at the right level. The primary goal was always to move units and recoup costs so I'd have funds to pump back into the business. At the end of the day, a lot of one-and-done customers didn't do much to sustain my rapidly shrinking market share.
After some research, I determined my…Continue
Added by Kristen Luciani on January 24, 2015 at 9:45am — No Comments
Hi, my name is Kristen and I am a handbag junkie.
In fact, I love them SO much that I spent a very large sum of money to design and sell my own. Unfortunately, though I cherished those handbags and saw them having a unique value proposition, my business never did become profitable. I really thought it was on the brink a couple of times but we all know close only counts with horseshoes and hand grenades.…Continue
Added by Kristen Luciani on December 10, 2014 at 3:38pm — No Comments
Congratulations to Missy DePew, a Mompreneur who created MOMZY , a social shopping website and mobile app for moms.
Learn more from Missy below:
I’m a mom most importantly to Ally, 14 and Ryan,11. I’m a TV Producer and…
Added by Ellie Hirsch on December 9, 2014 at 9:33pm — No Comments
I'm not a Facebook guru, by any stretch.
My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement...we're talking mind-blowing numbers. From little old me. =)
I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but here is what I suspect...they pick up on certain words and if there is anything remotely related to a contest or giveaway or solicitation of business,…Continue
Added by Kristen Luciani on November 26, 2014 at 9:09am — No Comments
Added by Kristen Luciani on November 10, 2014 at 7:44am — No Comments
Entrepreneurs aren't superhuman. Sure, they have drive, vision and dedication but that doesn't always guarantee success. It's easy to get derailed and frustrated when things don't go smoothly as planned. And trust me, they never do. The road to greatness is fraught with challenges so why not rely on help from others who share your direction and passion and whose skill sets can complement your offerings? Realize early on that you can't singlehandedly change the world, but with the support of…Continue
Added by Kristen Luciani on November 8, 2014 at 9:04am — No Comments
Added by Jennifer Weedon Palazzo on October 31, 2014 at 9:45am — No Comments
Some people say you should write what you know. It makes sense, doesn’t it? After all, you can deliver a more compelling story if you’re familiar with the subject.
My editor told me from day one to expand out of my comfort zone and do just the opposite.
When I wrote Unlikely Venture, I had a storyline in my head. Okay, that's not exactly true. I had about a HUNDRED stories in my head before landing on the ONE, and even then I flip-flopped around until I landed on the…Continue
Added by Kristen Luciani on October 29, 2014 at 8:32pm — No Comments
There is a really good reason why feedback is so critical in the product development process.
Hmm, interesting. Tell me more.
If you go down a path without prospective customer feedback, you run the risk that you will never be able to gain traction in the marketplace. You WILL feel strongly about your product. This is pretty much a guarantee. It's hard not to take criticism personally when you've poured your heart and soul into your idea but develop a thick skin…Continue
Added by Kristen Luciani on October 27, 2014 at 11:04pm — No Comments
Kevin Hale, partner of Y Combinator and founder of Wufoo, recently gave a fab presentation at Stanford as part of the "How To Start a Startup" course. I LOVE these sessions. It's so great to gain perspective from those who've been successful putting their lessons into…Continue
Added by Kristen Luciani on October 24, 2014 at 9:11am — No Comments
Do you know what I absolutely hate spending money on?
I spend tons on cards for people that may be displayed on a counter for a couple of days and then casually get tossed into the trash. Even the "discount" cards are still around $2.99. And let's not even discuss the dollar store cards. Much cheaper but...scary-looking! You know what I mean? If you've ever seen one, we're on the same page.
But a friend of mine recently formed a business that…Continue
Added by Kristen Luciani on September 12, 2014 at 8:10pm — No Comments
Before I joined Scentsy I was struggling working 2 jobs and practically homeless. After some mis-communication over parking tickets my husband and I decided to work on our marriage. One of the things I made clear was that I wanted to be independent and continue to work from home, but also make money from home. The kids were in daycare and my…Continue
Added by Victoria Sconion on September 3, 2014 at 12:45pm — No Comments
Added by Ellie Hirsch on August 27, 2014 at 1:20pm — No Comments
Added by Ellie Hirsch on March 20, 2014 at 7:49pm — No Comments
Congratulations to the Mommy Master of the Month, LaKia Allen. As a mother and entrepreneur, LaKia certainly knows how hard it is to balance it all and how easy it is to feel defeated and run-down. She is helping moms gain the confidence to bounce back!
LaKia Allen is a certified life and health coach. She is also the founder and owner of Connect 3 Coaching…Continue
Added by Ellie Hirsch on February 25, 2014 at 12:07pm — No Comments
Storytelling isn’t only for writers or Hollywood producers, and this book is a great resource for people who are starting a business or venturing into the world of entrepreneurship.
In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of…Continue
Added by Mayra Calvani on November 24, 2013 at 9:27am — No Comments
In September 2008, the financial world erupted when the largest global economic crisis in recent history rippled across the country. Experts proclaimed that it would take five years for unemployment rates to recoup, and six years for the housing market. Nearly five years in, and the state of this nation’s economy is still teetering on unsteady ground.…Continue
Added by Cynthia ~ The Girlz Korner on September 4, 2013 at 1:20pm — No Comments
How many of you Moms in business have come across the Mompreneur stigma of not being taken seriously in the business world? The stigma that the reason why you started your business was because you were bored. The stigma that your business is not a substantial one and that it's just considered a hobby.
Added by Stephanie Person on August 17, 2013 at 11:21am — No Comments
Sabotaging my own success? I don’t think so! Well.. we ALL have done it at some point in time.
This is a very important topic because each of you have started your own business for a reason. Whether it is to replace an income, make ends meet for your family or make your passions become a reality, success follows those who are open to it. When you are in business you want it to be successful right?…Continue
Added by Stephanie Person on July 16, 2013 at 2:30pm — No Comments
I am definitely having one of those days where just one cup of coffee just won’t do! Having two kids two and under has its challenges and its blessings. I am still in the process of teaching my toddler how to be gentle with his sister. Its almost like he loves her TOO MUCH! Its a good thing, but I am still teaching him boundaries with his baby sister so that he doesn’t hurt her! …Continue
Added by Stephanie Person on July 13, 2013 at 9:30pm — No Comments