One of the challenges startups often face is finding time to establish a robust online presence that fully represents their business, value proposition and scope of services. Understandably, preliminary efforts are concentrated more on the service offerings themselves but even if a company offers products and services that are in high demand, if nobody can find the company, it won't be able to make a sale.
I recently connected with the owner of …Continue
Added by Kristen Luciani on August 28, 2015 at 11:28am — No Comments
Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I'm not talking about the Amazon bestsellers, I'm talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn't happen for everyone. Authors can bust their tails for years and years, writing book after book and never make…Continue
Added by Kristen Luciani on July 29, 2015 at 8:36pm — No Comments
I am an entrepreneur, not by choice originally, but an entrepreneur nonetheless. About two years ago, I found myself pregnant with baby #2, unemployed and raising a toddler. Our little angels cost money to raise, and we needed two incomes to keep life running as smoothly as we possibly…Continue
Added by Denise LaRosa on July 8, 2015 at 1:00pm — No Comments
I love Quora. It's a really cool knowledge-sharing site. You register and build up your profile with topics of interest. Then you can apply your own experience and answer users' questions about said topics. As you build up your credibility on the site, people then come to you to answer their questions.
I've gotten some cool questions but just answered this one today and thought I'd share. =)
What Kind Of A Mindset Should An Entrepreneur…Continue
A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most:
Added by Kristen Luciani on May 20, 2015 at 8:49pm — No Comments
Bill Rancic has certainly come a long way from his win on The Apprentice. He was just featured on The Rhode Show to talk about a new campaign he is running with Intuit Quick Books to celebrate the success of small businesses in America, which have accounted for two-third of new jobs created in the United States in the past decade. They’d run a similar campaign a few years back and it was so wildly successful, they’re going to…Continue
Added by Kristen Luciani on May 18, 2015 at 9:10pm — No Comments
Hubby is a crazy fast reader. He can blow through one of my 250-page manuscripts in an hour...less than the amount of time it takes me to drive to the nail salon, get a mani and drive home.
He recently read Becoming Steve Jobs by Brent Schlender and Rick Tetzeli...in about two hours. 435 pages, by the way. What the WHAT?????…
Added by Kristen Luciani on April 24, 2015 at 2:12pm — No Comments
I love spinning tales of romance in the Silicon Valley setting. I'm told I seriously over-glamorize the lifestyles of my heroes and heroines but whatever. I write FICTION so isn't that kind of a requirement? I mean, I have to keep things interesting. right? <wink, wink="">
As an entrepreneur, I am fascinated with goings-on in the Valley. There's such an aura over Sand Hill Road; it's just bubbling over with innovation, creativity and energy. Being part of that atmosphere,…Continue
Added by Kristen Luciani on March 27, 2015 at 9:57am — No Comments
You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.
So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)
For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…Continue
Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments
Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your idea that much more investment-worthy and ultimately help you meet your fundraising…Continue
Added by Kristen Luciani on March 18, 2015 at 10:12pm — No Comments
I'm currently obsessed with Taylor Swift's newest hit, Style. I admit I wasn't always a fan but over the past months, I've changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she's been able to transform her brand into a vocal empire.…
Added by Kristen Luciani on March 11, 2015 at 3:32pm — No Comments
Happy Friday everyone!
Here's a question to all you self-proclaimed entrepreneurs out there - How long does it take you to get back on the proverbial horse once you've been bucked??
Check out this great little clip from Barbara Corcoran on the secret to handling rejection.
It's not about how many times you fall, it's about how quickly you get back up that counts. And by "get up quickly," I mean, how enthusiastic are you to potentially fall again? Are you excited to move…Continue
Added by Kristen Luciani on March 6, 2015 at 4:56pm — No Comments
Back in December, I wrote a post about product offerings from some super-cool female-run startups. Hubby took note of my list and proceeded to get me some of them for Christmas.
I'm happy to report that one is being crafted as I type.
Meet Ringly, the cocktail ring that will keep you connected with an app. You can keep your phone tucked safely away in your handbag without worry that you'll miss an important meeting, update or…Continue
If you want to increase employee morale, you better dig deep because money doesn't only talk, it SCREAMS.
Let's face it. People perform their daily jobs because of what you pay them in salary. It's why they work 9-5 but it may not light a fire under them to work 5-9.
Now imagine what they would do if you augmented that salary and rewarded them for their involvement and contribution to the company's successes...say at bonus time??
A startup translated as…Continue
Added by Kristen Luciani on February 23, 2015 at 12:43pm — No Comments
It's giveaway time!!!! How would you like a chance to win a $50 Amazon gift card and your choice of one of my fab SWAG items????
Soooo easy to enter...just like my Facebook fan page, follow the Twitter accounts listed, and/or tweet a message about Unlikely Venture!
It's already pre-populated so you don't even have to make one up!!!! =)…Continue
Added by Kristen Luciani on February 19, 2015 at 7:00am — No Comments
Boiling the ocean.
So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn't focus your efforts on the goal at hand and you let things get way out of control to the detriment of your resources.
But those words also have a lot of relevance for startup entrepreneurs, whose budgets are considerably smaller and time to market may…Continue
Added by Kristen Luciani on February 9, 2015 at 4:27pm — No Comments
I'm a big "Shark Tank" fan. Love the way they refer to themselves as a venture capital firm on steroids. Well, maybe only Mr. Wonderful made that reference...in one episode. But it stuck with me...because it's kind of true. =)
I love ALL the sharks. I think they each bring their own unique elements to the show and I've purchased more than a few products while the entrepreneurs are busy…Continue
If you're an entrepreneur, you need to have a thick skin. You'll come into contact with plenty of naysayers who will try to blast your ideas to smithereens. Don't let them break your stride. LOL. I'm totally dating myself by making that reference...…
Added by Kristen Luciani on February 2, 2015 at 7:57pm — No Comments
I am a self-proclaimed fashionista.
Clothes-horse, shoe-whore, handbag junkie...you name it, I'm all over it.
But sometimes having all the components makes assembling the perfect outfit even more difficult. Like, where the heck do you find time to sift through everything and put it all together so it looks effortlessly perfect????
Ahhh, luckily for me, there's an app for that. =)
ClosetSpace is a new application from fashion analytics company Stylitics that wants…Continue
Added by Kristen Luciani on January 27, 2015 at 2:41pm — No Comments
Okay, so who besides me is sick of getting older???
Getting older means LOOKING older. And even if we can't remedy all the physical ills of aging, there are products that can make us feel more comfortable about our appearances.
I'm always on the hunt for the non-invasive miracle. I've tried SO many products - tools, scrubs, caviar...all with mediocre results. No fillers or surgery to speak of - not really a fan of scalpels or pumping my face full of toxins. But I…Continue
Added by Kristen Luciani on January 5, 2015 at 8:27am — No Comments