Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn't have to be graphic either, by the way. Just suggestive. =)
PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don't have a hook, they don't have a story. The surest way to get a response is to give them the whole setup. If you can't hook an editor, you won't…Continue
Added by Kristen Luciani on April 6, 2015 at 7:57pm — No Comments
You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.
So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)
For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…Continue
Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments
In today’s world, it seems we are all addicted to our smart phones, tablets and laptops. It is not just our children who have…
Added by Ellie Hirsch on March 18, 2015 at 10:38am — No Comments
Let's start with privacy basics: The bathroom door.
After several years of repeated discussions, my son has finally learned to knock on the closed bathroom door. About 60% of the time he also waits for acknowledgement before trying to come in. It is (in my head) a parenting triumph.…
Added by Lauren Markman on March 2, 2015 at 6:40am — No Comments
Before our son was born, my husband and I talked about what kind of environment we wanted for him. And one of the areas we agreed on was that we wouldn't expose him to a lot of media. The decision came from information from several sources citing that media use was not good for infants.
Since that time, more research has been done, and a more complete story has…
Added by Lauren Markman on February 16, 2015 at 6:37am — No Comments
So you're sitting in front of your laptop a couple of months post-launch scratching your head, thinking "What the heck should I do NOW?"
Added by Kristen Luciani on January 28, 2015 at 9:27pm — No Comments
As previously mentioned, I am not a Facebook user. (And, for the record, I have no problem with people who are avid Facebook users as long as they understand the site's policies.) I know how the site works as I used to have to monitor my company's account. When I did the monitoring, I had lots of internal conversations about data tracking with my bosses. So, I was very intrigued to read how well Facebook knows who you are with just your…Continue
Added by Lauren Markman on January 19, 2015 at 6:21am — No Comments
Okay, so who besides me is sick of getting older???
Getting older means LOOKING older. And even if we can't remedy all the physical ills of aging, there are products that can make us feel more comfortable about our appearances.
I'm always on the hunt for the non-invasive miracle. I've tried SO many products - tools, scrubs, caviar...all with mediocre results. No fillers or surgery to speak of - not really a fan of scalpels or pumping my face full of toxins. But I…Continue
Added by Kristen Luciani on January 5, 2015 at 8:27am — No Comments
This is such a fun post because it combines several components I’m very passionate about….FASHION, TECHNOLOGY, SHOPPING and ENTREPRENEURSHIP!
Women 2.0 put a list together of 21 gift ideas born of female-owned startups. This is right up the Idea Mama’s alley!!!!!
There were several that really…Continue
Added by Kristen Luciani on December 12, 2014 at 4:09pm — No Comments
I love what I do. I'm a Social Media Mom who has a chance to inspire others online through writing, videos, etc. but I also am a mom. I'm thankful that have the flexibility to be able to watch my kids grow. However, there are times when the business world and the family world collide. Here I am left wondering if I'm giving enough to each. That's where time management of my time working at home becomes so important. That way I am able to give dedicated time to my work but I'm also not missing…Continue
Added by Krystal Chiarolla on December 5, 2014 at 12:28am — No Comments
I'm not a Facebook guru, by any stretch.
My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement...we're talking mind-blowing numbers. From little old me. =)
I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but here is what I suspect...they pick up on certain words and if there is anything remotely related to a contest or giveaway or solicitation of business,…Continue
Added by Kristen Luciani on November 26, 2014 at 9:09am — No Comments
I have a confession to make: I really can't watch the movie Planes again. Or Cars. I've seen those movies way too many times. And, seeing as how I didn't really enjoy them the first time, each subsequent viewing has torn away a piece of my sanity.
But they are my son's favorite movies. And…
Added by Lauren Markman on November 24, 2014 at 6:30am — No Comments
People want to buy but they don’t WANT TO BE SOLD!
I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy?
I could never be in sales…
But alas, I AM.
I’m an indie author. Not only do I write, but I also market and SELL.
Like with most businesses, the market is pretty much saturated with books. You name it, there’s a genre out there. And about a trillion…Continue
Added by Kristen Luciani on November 21, 2014 at 2:05pm — No Comments
Okay, so about a week ago I wrote a post about email marketing techniques. Remember...I said I wanted to figure out a way to get people to actually open my newsletter? On my big BOOK LAUNCH DAY???
Well, here are the results of my efforts. Out of 229 recipients, 45.4% opened the email. That is a ROCKING number, folks!!!! The industry average, according to Mail Chimp, is 16.9%.
This is what I learned.
A sexy title with the…Continue
As mentioned before, my Mother is really good with technology. She blogs, she texts and she FaceTimes with her grandchildren. It turns out that this is really good - not just that she is adept at embracing new things, but it's good for my relationship with…Continue
Added by Lauren Markman on October 27, 2014 at 6:38am — No Comments
There's an app now to help you talk to people...you know, on your phone.
But, I'm not being fair, so let's start again.
I use my phone to call people, text funny pictures of my…
Added by Lauren Markman on October 6, 2014 at 5:31am — No Comments
Argh. Sooo challenging...and so permanent. It needs to be just right.
Identifying your "brand" is kind of like going to college, where the goal is trying to figure out what you want to do with the rest of your life. But at eighteen, who really knows THAT?
You have to pick a major but what are the odds that in a few years you'll even be interested in pursuing a career in the field? Your scope of interests expands, you identify and refine your skill sets, you…Continue
Added by Kristen Luciani on September 17, 2014 at 10:28pm — No Comments
Added by Jennifer Weedon Palazzo on August 28, 2014 at 3:19pm — No Comments
On Fridays I let my son take his LeapPad to school with him so that he can play it in the afternoons. This is the compromise I've come up with as the school shows movies on Friday afternoons. I normally would not have a problem with movie time, except that the school often shows movies that are PG and not appropriate for my son to watch.…
Added by Lauren Markman on July 21, 2014 at 6:56am — No Comments
As a parent, I admit to having a certain amount of nostalgia for my childhood. I would like to think this is because I had a wonderful childhood (thanks, Mom!), but I also know that it is because familiarity breeds comfort.
Of course, my husband and I are selective about what we pass down to our son:…
Added by Lauren Markman on July 7, 2014 at 6:43am — No Comments