All Blog Posts Tagged 'small' (43)

Why Do Startups Fail?

A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most:

  • Lack of Research – Research is imperative. It provides insight about what your competitors are doing so can stay several steps ahead and create innovative ways to develop and market your offering. It also provides you with…
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Added by Kristen Luciani on May 20, 2015 at 8:49pm — No Comments

Think Big...Then Act

Bill Rancic has certainly come a long way from his win on The Apprentice. He was just featured on The Rhode Show to talk about a new campaign he is running with Intuit Quick Books to celebrate the success of small businesses in America, which have accounted for two-third of new jobs created in the United States in the past decade. They’d run a similar campaign a few years back and it was so wildly successful, they’re going to…

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Added by Kristen Luciani on May 18, 2015 at 9:10pm — No Comments

The One Thing the Work-From-Home Woman Needs From You

Humor me for a second and take this mind trip; Imagine you work from home as a telecommuter or you run your own business from an home office or the dining room table for that matter.

Being the professional you are,…

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Added by Slimy Bookworm on April 22, 2015 at 3:06pm — No Comments

Put A Little Sex In The Headline

Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn't have to be graphic either, by the way. Just suggestive. =)

PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You can pitch editors yourself but if you don't have a hook, they don't have a story. The surest way to get a response is to give them the whole setup. If you can't hook an editor, you won't…

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Added by Kristen Luciani on April 6, 2015 at 7:57pm — No Comments

Time To Bust Outta That Box!!!

You're a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you're operating on a shoestring budget.

So you have to wear multiple hats - innovator, marketer, developer, designer - and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task...but you've got the tools in your arsenal. =)

For those of you without huge marketing and advertising budgets, it's frustrating to get your voice heard. I…

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Added by Kristen Luciani on March 20, 2015 at 2:08pm — No Comments

Wanna Be A Crowdfunding Success Story?

Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your idea that much more investment-worthy and ultimately help you meet your fundraising…

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Added by Kristen Luciani on March 18, 2015 at 10:12pm — No Comments

Go Big Or Go Home?

Boiling the ocean.

So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn't focus your efforts on the goal at hand and you let things get way out of control to the detriment of your resources.

But those words also have a lot of relevance for startup entrepreneurs, whose budgets are considerably smaller and time to market may…

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Added by Kristen Luciani on February 9, 2015 at 4:27pm — No Comments

How Do You Keep The Music Playing? How Do You Make It Last??

So you're sitting in front of your laptop a couple of months post-launch scratching your head, thinking "What the heck should I do NOW?"

Courtesy of www.alwaysinfo.us
Courtesy of…
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Added by Kristen Luciani on January 28, 2015 at 9:27pm — No Comments

Celebrate The Lifestyle, Not The Product

As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn't reach my target at the right level. The primary goal was always to move units and recoup costs so I'd have funds to pump back into the business. At the end of the day, a lot of one-and-done customers didn't do much to sustain my rapidly shrinking market share.

After some research, I determined my…

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Added by Kristen Luciani on January 24, 2015 at 9:45am — No Comments

Searching For The Fountain Of Youth???

Okay, so who besides me is sick of getting older???

Getting older means LOOKING older. And even if we can't remedy all the physical ills of aging, there are products that can make us feel more comfortable about our appearances.

I'm always on the hunt for the non-invasive miracle. I've tried SO many products - tools, scrubs, caviar...all with mediocre results. No fillers or surgery to speak of - not really a fan of scalpels or pumping my face full of toxins. But I…

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Added by Kristen Luciani on January 5, 2015 at 8:27am — No Comments

Invest In Real Estate Through The FDIC

Business Woman Reading

SMART MOVE FOR WOMEN, MINORITY, AND SMALL BUSINESS OWNERS: INVEST IN REAL ESTATE THROUGH THE FDIC

Beyond buying a home for your family, it may never have occurred to you to invest in real estate. You may think that you do not have the experience or the…

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Added by Sylvia Browder on November 5, 2013 at 7:43pm — No Comments

Shop Small Business Saturday

Shop Small Business Saturday with the following Women in Business:



Small Business Saturday

On Saturday, November 24, small businesses across the country will participate in “Small Business Saturday. This event was started by American Express as a way for small businesses to…

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Added by Sylvia Browder on November 23, 2012 at 9:18am — No Comments

CROWDFUNDING: A Revolutionary New Alternative Funding for Small Businesses

Crowdfunding is alternative financing for small businesses

A revolutionary NEW source of funding to sweep across the internet in droves is crowdfunding! According to Growthink.com, $100 million USD was pledged in 2011 on the site www.Kickstarter.comalone, launching over 27,000 projects at a 46% success rate. Now that’s impressive!

 

When you are starting or growing a small business, it typically comes down to lack of resources to raise that much needed capital!…

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Added by Sylvia Browder on October 23, 2012 at 12:55am — No Comments

CROWDFUNDING: A Revolutionary New Alternative Funding for Small Businesses

Crowdfunding is alternative financing for small businesses

A revolutionary NEW source of funding to sweep across the internet in droves is crowdfunding! According to Growthink.com, $100 million USD was pledged in 2011 on the site www.Kickstarter.comalone, launching over 27,000 projects at a 46% success rate. Now that’s impressive!

 

When you are starting or growing a small business, it typically comes down to lack of resources to raise that much needed capital!…

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Added by Sylvia Browder on October 23, 2012 at 12:55am — No Comments

Marketing Plan: Why All Small Businesses Need A Solid Plan!

Image Courtesy of Fotolia

"Good plans shape good decisions. That's why good planning helps to make elusive dreams come true." Lester R. Bittel

Recently, I offered a marketing plan review as a door prize for a local business group. When I approached the winner to exchange…

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Added by Sylvia Browder on August 3, 2012 at 1:54am — No Comments

JUNE FEATURE ~ ARCADE DESIGNS (SPECIAL DISCOUNT FOR OUR READERS)

I decided to do a feature twice a month because so many moms were willing to feature their shops and give you GREAT deals just for being a reader. I was recently introduced to Arcade Designs and really enjoyed her work. It's often times great to see shops that are gender…

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Added by Emily Sung on June 21, 2012 at 11:45am — No Comments

Smart Women Use 5 P’s of Successful Goal Setting

Smart women understand that setting clear goals create a road map to follow and drastically increase chances of success in business. Regardless to where you are in your business cycle, the success of it is dependent on long and short term goals you’ve set and how a roadmap to getting there. What goals have you set for your business? Better yet, what actions have you…

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Added by Sylvia Browder on June 15, 2012 at 5:00am — No Comments

Mom Owned Small Business Needs YOUR Help

We only have TWO more days to get as many new Facebook PAGE LIKE’S as we can before the end of Facebook’s Small Business Boost Contest. We could win $10,000 in free Facebook advertising for our small, Mom owned business.

I’m sure many of you know that being a full time Mom and owning a small business takes a lot of hard work and dedication. As Mom’s & small business owners this would be…

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Added by Jamie Tatum on March 29, 2012 at 10:04am — No Comments

eBooks: Is It Really Possible to Make Money From Them?

The short answer is, yes! And creating an eBook is very simple. With as many as one in five North Americansowning a reader there are plenty of people to buy your publication. But how could it benefit your business?

As eBook readers become more popular and accessible, many small businesses are finding that the creation of an eBook can make a great marketing tool.…

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Added by Caroline Pigott on March 13, 2012 at 7:44pm — No Comments

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