Trying to stay relevant in an every changing environment is constant challenge.

My site Single Rose went live in 1995. It was born out of my personal situation as a young, new mom with two small children, with a husband that abandoned us. He announced he was in love with another woman. And here I was with a newborn and a 3 year old. Anyway....searching to connect with other women who could relate to my situation; the only thing online around that time was AOL's MomsOnline and they catered to, what I felt like at that time, were pampered, married moms. In my situation where I was the sole bread winner and bottle washer etc etc that information was of no help (and a little frustrating) to me.

Anyway the site exploded and has more than 25K registered members. The crown jewel of the site, I always thought was the Mom of the Week feature. [Also the Angels Christmas Program & that's another story] But with blogging growing in popularity, the bulletin boards area of Single Rose is more like a ghost town, with rarely a new post daily.

So in an effort to keep my top google ranking and the Mom of the Week feature, we've got a couple of different things going on.

1) We're giving away a $100 gift certificate, in order to try and keep our Mom of the Week feature going. Anybody who enters their "mom story" and photo between now and Feb 14, 2009 will automatically be entered into a drawing for the $100 gift cert.

2) We've added a new forums area, very much like this one here (ning), where members can upload photos, videos, create a personal blog and lots more.

3) We wrapped our Angel Christmas program in December, but have left the "adoption" portion of the site open. If you'd like to adopt a Single Mom family, click here.

We do have a site redesign on the horizon, but I'm not sure when it will launch.

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Tags: feature, mom, moms, of, single, the, week

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