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The beauty industry's professionals gathered at the Waldorf Astoria in NY on Friday to find are what the best beauty products of the year are at the Cosmetic Executive Women (CEW) Beauty Awards. Now in its 17th year, the CEW Beauty Awards celebrated the most innovative products of the year, where finalists were chosen from more than 600 products from nearly 350 top brands, and were voted on by more than 4,000 beauty industry professionals. Members of CEW, such as editors, PR and marketing experts, voted across 26 categories for the products they felt merited awards like best classic, best bath and body product, best facial skincare, best haircare/styling product, best makeup, best men's grooming and many many more!
The beauty hype this year started in early March at the Beauty Awards Product Demo held at the Metropolitan Pavillion in NYC, where beauty companies set up their booths/tables very close to each other, cheek by cheek, piling their tables high with their fabulous products to entice CEW members to try out! A video of a brief walk thru by Carlotta Jacobson, president of CEW, at the product demo was released during the beginning of the awards luncheon. You can really see in how intense the competition amongst the beauty companies was, as attendees were encouraged by beauty companies to take so many luxurious products to sample.
CEW Beauty Awards is like the oscars, where the creme de la creme of beauty products were recognized and celebrated! The host Mario Cantone, from Sex and the City 2, was this year's host again. Mario Cantone, who returned for the 6th year as host, was so incredibly funny. He cursed in his original "Mario Cantone" fashion and made everybody laughed till their tummies ached! Some of the winners were taking a bit longer to speak, so Mario kept the event rolling by reminding them to speed it up, in a hilarious "Mario Cantone" sort of way. Other celebrity presenters were Jill Flint, Karen Duffy, Katrina Bowden, Lala Anthony, Alexandria Hilfiger, Nick Adams, Malan Breton, Kate Shindle, Nary Manivong, Andrienne Bailon and Sonja Morgan.
The 2011 CEW Beauty Awards winners are:
BATH AND BODY
Bath & Body Mass
*Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash Deep Penetrating Moisture
Bath & Body Prestige
*Fresh Brown Sugar Hand Cream
FACIAL SKINCARE
Acne Treatment
*Zeno Corporation Heat Treat Blemish Prevention Treatment
Anti-Aging Mass
*AVEENO® Ageless Vitality™ Elasticity Recharging System–Day SPF 30
Anti-Aging Prestige
*Clinique Even Better Clinical Dark Spot Corrector
Cleaner & Scrub
*Shiseido Cosmetics America White Lucent Brightening Cleansing Foam
Eye Treatment Mass
RoC® Brilliance™ Eye Beautifier
Eye Treatment Prestige
*Shiseido Cosmetics America Future Solution LX Eye and Lip Contour Regenerating Cream
Moisturizer Mass
*Olay Regenerist Night Resurfacing Elixir
Moisturizer Prestige
*Lancôme Génifique Repair Youth Activating Night Cream
HAIR
Hair Care Product
*Bumble and bumble Mending Masque
Hair Coloring Product
*Samy Fat Foam Hair Color
Hair Styling Product
*Ojon Volumizing Brush-On Mousse
MAKEUP
Eye Product Mass
*COVERGIRL Liquilineblast Eye Liner
Eye Product Prestige
*Dior Beauty Diorshow Maximizer
Face Product Mass
*mark Touch & Glow Shimmer Cream Cubes All Over Face Palette
Face Product Prestige
*Clinique Redness Solutions Makeup SPF 15 with Probiotic Technology
Lip Product Mass
*L'Oréal Paris Infallible Le Rouge
Lip Product Prestige
*Fresh Sugar Plum Tinted Lip Treatment SPF 15
MEN'S GROOMING
Gillette Fusion ProSeries Thermal Scrub

SCENT
Men's Scent
Chanel USA Bleu de Chanel
Women's Scent Mass
Coty Beauty Beyoncé Heat

Women's Scent Prestige
Gucci Fragrances Guilty
SUN
Shiseido Cosmetics America Ultimate Sun Protection Lotion SPF 60
INDIE BEAUTY AWARD
blow, the new york blow dry bar
ECO BEAUTY AWARD
*Yves Rocher North America Inc Culture Bio
FIRST ANNUAL BEST SELLER AWARD
Mass Product
*Maybelline Falsies by Volum’Express
Prestige Product
*Clinique Even Better Clinical Dark Spot Corrector
To find out where to buy the 2011 winning products, visit the shopping guide here.
For more information about CEW, visit their website.

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