“There is no greater agony than bearing an untold story inside you.”
― Maya Angelou
Chances are if you’re reading this post, blogging (or perhaps just writing in general) is something you’re passionate about. You have adventures, projects, wisdom and experiences you’re excited to share, but sometimes the process of taking those thoughts and translating them into posts are challenging, and can sometimes seem, just as Maya Angelou described, an agony.
Today, we’d like to share some tips with you to help make your next blog writing session less of a challenge and more of a thrill.
1. Content Calendar.
This may sound like a simple step, but trust us, it’s really important. Content calendars help you focus on both your blog’s holistic content and tone, as well as specific features/posts. What a content calendar can help you determine:
2. Hook, Line & Sinker
Just like with any introduction (be it in person or in print), first impressions matter. That’s why you should spend a little extra timing crafting the content components that will help you land new readers while engaging loyal fans.
A “hook” is a literary technique in the opening of a story or post that captures the reader’s attention so that he or she will continue reading. It can be several sentences (or in some cases paragraphs), but is ideally the opening sentence.
So how does one go about writing an effective hook? Put yourself in your reader’s shoes:
A “line” in this particular case, refers to your blog’s summary. In addition to helping you frame what you plan to cover in your post, summaries are also helpful for blog structure and SEO, as they often appear as the description search engines use when indexing your posts, or as the excerpts on your blog’s home page of recent posts.
Summaries should include your hook, an additional sentence or two that help set up your story, as well as any relevant keywords you’d like search engines to reference to reel those readers in.
The way you close out your blog is just as important as how you begin. After all, when you sat down to write your post, you probably had an idea of what you wanted your audience to do when they were finished reading it. Closing out your post with a specific call-to-action helps you (and your reader) clarify what it is they’re supposed to takeaway (and do) now that they’ve finished your post.
3. Friendly Format
Consuming information online can be challenging, especially when a post isn’t formatted with the reader in mind. Making a couple of tweaks to your formatting can go a long way in encouraging readers to hang with you until the end.
4. Conversational Copy.
A temptation when writing (especially for larger audiences) is to fall back on more formal language, but since blogs are usually about providing a look inside someone’s personal life, hobbies and interests, that formal language can seem a little off-putting.
5. Pictures = 1,000 Words
We’ve all heard the saying, “a picture is worth a thousand words,” but images aren’t the only way of including rich media in your posts. Audio clips, video and icons as well as images can make your post a more immersive experience for your readers:
No two blogs are alike, and every audience has its sweet spot, but we hope these tips are helpful when you go to plan your next post.
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This blogging tip brought to you by Mom Bloggers Club and Mommy’s Club. For more from Mommy’s Club, including giveaways and contests, follow them on Twitter (@themommysclub), https://www.facebook.com/themommysclub