If you have been anywhere this month, you have probably seen the barrage of pink everything, everywhere. The sudden invasion of the oh, so happy, oh so rosy, oh so PINK is a result of October being National Breast Cancer Awareness month.

Retailers are participating in cause related marketing - the cause being breast cancer awareness. According to *, cause related marketing is when a profitable company partners with a non-profit organization to promote their product as well as to benefit the non-profit.

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Comment by MissCrystal Nelson on April 28, 2010 at 12:37am
I would love to have each and every one of you check out my current blog post.
The Big Pink Ribbon will go a long way to raising awareness for breast cancer. This proposal that was put before the UN by photographer Asa Mathat is mind blowing! If you know of anyone who is a survivor who would like to be a part of the project my blog tells you how to get in touch with with Asa to do that.
Thanks again ladies and happy blogging!



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