If you have been anywhere this month, you have probably seen the barrage of pink everything, everywhere. The sudden invasion of the oh, so happy, oh so rosy, oh so PINK is a result of October being National Breast Cancer Awareness month.
Retailers are participating in cause related marketing - the cause being breast cancer awareness. According to *foundationcenter.org, cause related marketing is when a profitable company partners with a non-profit organization to promote their product as well as to benefit the non-profit.
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