When it comes to branding, many people think big brand advertising: Apple, Starbucks and Nike - it's often thought of in terms of companies spending, but dollars, however in the small and independent industry, building a personal brand is just as important for survival.
Surprisingly, personal branding is one of those things that is extremely crucial to success in a small industry, but ironically often overlooked.
Once you've been marketing for a while, producing valuable blog posts, videos, and other content, before a potential client/prospect even contacts you they will have already been to your website, and all of your social media pages.
Because information sis so readily available, they'll already have an opinion about you, good or bad, what the potential client/prospect believes depends on how well you've developed you personal brand.
In other words, your brand can have a huge impact on your conversions, so make sure you build strong and packed full of value.