ADVERTISEMENT


Book Review: ‘Storytelling: The Indispensable Art of Entrepreneurism’ by Rudy A. Mazzocchi

Storytelling isn’t only for writers or Hollywood producers, and this book is a great resource for people who are starting a business or venturing into the world of entrepreneurship.

In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of the Year winner but also an award-winning medical thriller author — takes the reader through the process of developing their story to maximize success, especially when it comes to attracting investors.

Mazzocchi begins by defining what it truly means to be an inventor/founder entrepreneur as opposed to other titles, such as a start-up entrepreneur, and professional manager. He also explains what the art of entrepreneurism entails, stressing the importance of how the telling of the story needs to improve during the entrepreneurial journey or “it will fall off the cliff into the abyss.”

But how do you spin a visionary tale that has not yet happened, but could, and should happen? Mazzocchi compares this to trying to explain your dreams or fantasies to a stranger — they are real and exciting to you but difficult for others to appreciate. And even when you get your story across, why should they care? It is here that the author’s expertise comes into play, taking the reader through each part of the story and step of the process, from developing the “hook” to knowing your audience to keeping their interest, and more.

Storytelling is a fascinating read, chock-full of information, advice, and interesting “behind-the-scene” anecdotes from someone who’s been there and done that first-hand. Though it is primarily aimed at entrepreneurs, the wisdom of this book applies to many other careers and aspects of a person’s life. Reading this book is like having your own business mentor or coach guiding you every step of the way through the development of your story. Highly recommended!

Find out more on Amazon and Twilight Times Books.

Visit the author’s website.

My review was originally published in Blogcritics.

Views: 10

Comment

You need to be a member of Mom Bloggers Club to add comments!

Join Mom Bloggers Club

Launched in 2007 and 23,000 strong we are the oldest and largest social network for moms who blog. Join us and network with fellow moms.

Our Latest Food, Travel & Lifestyle Posts

The Latest Website Design Trends to Integrate to Your Stay At Home Business Website

The layout and feel of modern web pages continues to transform with innovative features and tools that improve user experience and generate higher web traffic.   

Modern web design features, when cleverly integrated, generate more lucid and positive perceptions for your…

ADVERTISEMENT

Advertisement

© 2016   Created by Mom Bloggers Club.   Powered by

Badges  |  Report an Issue  |  Terms of Service