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Do you have something to say but are not quite sure which online platform would provide the best showcase for you and your business? You could consider an online magazine.

If you are looking seriously at this option, then there are a few questions you must ask yourself.

Are you going to focus on one topic or cover a broad range of topics?

This is important because it allows you to plan topics well in advance while at the same time analysing your own strengths and weaknesses in terms of writing.

Who is going to write the articles for your publication?

Starting out small is obviously the way to go however writing enough articles for an entire magazine is just not practical. Once you have established your niche topics, you can look to source additional writers to cover other subjects you wish to cover.

How regularly are you going to publish your magazine?

Are you looking at once a fortnight, each month or once a quarter? This will of course enable you to plan your writing and allow your authors to be prepared in terms of deadline dates prior to publication.

Who is going to read your magazine?

Hopefully this will flow on from the earlier questions but it is still worth asking yourself this so you can pass as much information on to your authors in advance. If they know this, then they are able to target their articles specifically to your intended audience.

How are you going to market your magazine?

Creating a magazine is all well and good however in order to succeed you need to gather a strong readership to make the venture fruitful. Make an initial plan as to how you might market your magazine to attract the readership you seek.

How are you going to make money from your business?

If this is a hobby then it may turn out to be a very time consuming one so over time you may wish to consider making an income out of it. Are you going to offer paid advertising space in your magazine or are you going to opt for a small subscription at the outset? Or is it just a means to gather publicity and attention which will ultimately be directed to your main business?

Whatever your aim in terms of creating and marketing a magazine, the key to all elements of your publication is quality. You wouldn’t buy a magazine from a newsagent if the quality content wasn’t there so why would you waste your time on an online magazine that fails to inform or entertain.

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Comment by Michelle Sweeney on March 16, 2010 at 9:47am
My pleasure Galit. It is certainly a very cost effective way to test the water and find your share of the reader market. Good luck with your ventures ahead.
Comment by Galit Lazar on March 8, 2010 at 8:38pm
Thank you so much for this wonderful information. I was thinking about creating my own magazine at some point, but i never thought about an online magazine.

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