For many of you, what I am about to say will bring back memories of Jamie Oliver’s ‘30 minute meal mindset’ catch-cry:
‘If you want to create More Social Good by choosing to spend your money the MoreSo Way, you need to have a MoreSo Mindset.’
You need to consciously ask yourself: ‘Can I buy this product or service by doing business with people who are passionate about creating More Social Good?’ Unless you are already in this habit, the question will not be in the forefront of your mind. So you need to consciously remind yourself, every time you think about spending money, until you are unconsciously competent at using your MoreSo Mindset.
I say this because it happened to me. I was talking to my husband about how we would get MoreSo up and running. We were talking about registering domain names, whether we would host the domain ourselves and where to get stock photos for the website. At the same time, as you do, both of us were running internet searches, looking for suppliers.
Then it dawned on us. We were approaching this the wrong way. We needed to do as much business as possible with people who are passionate about creating More Social Good. So we started our search again, and I learnt a lesson. Don't assume that there won’t be a socially responsible supplier who can give you what you need at a competitive price. You just might not have heard of them yet.
In the end we registered our domain names and arranged domain hosting with socially responsible companies. These are just small actions, but I felt good knowing that we were building MoreSo by doing business with companies who share our values. I will bring you the stories about these companies in my next posts.
Of course you may not always be able to do business the MoreSo Way. There may not be a socially responsible business who meets your requirements. We couldn’t find a socially responsible stock photo supplier within our budget. But they do exist and we would love to work with them in the future. Don’t stop looking for socially responsible businesses to work with, just because the ‘right fit’ might be hard to find. That approach creates a barrier to doing More Social Good. It's a complex issue that I’ll come back to in later posts.
At MoreSo we are not about manipulating procurement choices so that you can tick the ‘social good’ box, but the decision is not good for you or your business. That’s not sustainable and it's never going to get the support of the crowd. First and foremost you have to make the right decisions for you. But where possible, and with a MoreSo Mindset, let’s do business with people who are passionate about creating More Social Good.
PS. I’ve still got Jamie jibber-jabbering away in my head. Can you hear him? Happy Days!