A Blog matters to a business because blogging can present you and your company in a positive light.
Your business blog should offer a more approachable, informal information-providing approach in which customers find enjoyment, letting them get to know your company, and learn about your products.
Use it as corporate tool for communicating with your customers or employees to share knowledge and expertise. Blog’s are an excellent method to share your expertise, build additional web traffic, and connect with potential customers.
A blog is a low-cost alternative to having a website. For a small business owner or work at home mom that doesn't have the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
Updating you blog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
Blog’s are a powerful tool for marketing and promotion. Just remember ~ Every word written in your business blog represents YOU the company behind the blog.
Don't Discuss Inside Information
Don't Air Company Grievances
Don't Discuss Customers by Name without Written Permission
Don't Ignore Your Readers
Link to Your Online Catalog