Once again the social media world is all a buzz with last week’s announcement ofFacebook Timeline for Brand Pages. The lines have been drawn and business owners are divided into groups of
“I Love It,” “I Hate It,” and “Who Cares?” For some time now, it’s been quite clear that the Facebook has been catering everything from its newly designed platform to its advertising towards big corporations in what some say is a sell out to their primary base (the average user and small business owner), so the pending implementation of Facebook Timeline for Brand Pages should come as no surprise.
Regardless of which group you fall in, here’s everything you need to know about the new Facebook Timeline for Brand Pages and how it affects you.
1. The Look
While some argue that the cover photo and timeline format look too much like the personal profile, this option opens the door for brands creative expression with their products, services, and messaging, and enables them to create milestones (product launches and updates) to keep audiences engaged on the who, what, when, and where of their business.
Tip: The dimensions for the Facebook Timeline for Brand Pages cover photo are 850 x 315. For best results choose an image that is unique and fully represents your brand and keep milestones limited to the most important information. Just enough to let the viewer in without giving them your life story.
Another tip, and this one is huge! Avoid the Facebook Smack Down by putting phrases such as “Like Us,” “Click Here” your website, contact info, or other call to actions in your cover photo. The goal is for brands to move away from strictly selling and engage more in the social experience. Read More