Attention authors: For many of you, writing the book is the easy part. The hard job starts after your book is published. These days, whether you are traditionally published or self-published, the task of marketing and promoting your book falls to…you.
Marketing and promoting a book can be done in many ways. Press releases and platforms such as blogging, Twitter, Facebook, Linkedin, Google+…with new social media channels popping up every day…are the more passive – and possibly the avenues that introverted writers feel more comfortable in. Book events, interviews, workshops and other public speaking opportunities can be very effective…but often neglected by many authors…because of a fear of public speaking.
Fear of public speaking is incredibly common, and not just in those with anxiety. Public speaking anxiety is one of the most common fears shared by most of the general population. Most people would rather go to the dentist rather than stand up and speak!
What causes fear of public speaking?
Fear of public speaking is also known as Glossophobia. It comes from the fear of being judged.
How to reduce public speaking anxiety?
(1) That you will make a mistake?
(2) That the audience is judging you?
(3) That they will reject you or what you are saying?
(4) That you will do or say something that embarrasses you?
During my first presentation at the Asian Festival of Children’s Content, there were several obstacles I had to overcome…the computer they provided was a Mac and my Power Point had been built on a PC. The clicker didn’t work and so one of the stage helpers had to advance the slides for me…but the computer was all the way on the other side of the stage – so I had to keep turning around to tell her when to do it. The venue was different from what I had been expecting – a huge open space instead of a smaller inside room. There had been a monsoon-type rainstorm about 30 minutes before my presentation and people were wandering in and out. Was I nervous? For sure! But I persevered and it went well. If I am lucky enough for them to invite me next year, I will make some improvements.
The day after that, I had my first panel discussion which was a great success. At the conclusion, I was approached by a journalist who wanted to do an interview with me and speak about parenting, self-esteem and my book. Was I nervous? For sure! But I took a deep breath, said yes, and did it. If you’d like to view the entire interview – lots about education in the US and in Singapore and the importance of building self-esteem in kids, please click here.