Andrea Stein started Girl Mogul as a t-shirt company in 2007 when she realized that today’s girls needed an alternative to diva and princess tees. The company’s popular blog has since grown to become an online community dedicated to encouraging tween girls’ (ages 9 to 12) success. The site – and the community encourages our daughters to dream big and reach for the stars.
As the parent of a now 13 year old daughter, I can tell you – from very recent experience – that the tween years can be challenging as this is when girls observe their sweet-baby-girl status being shunned in favor of more “grown up” expectations. Girl Mogul provides role models to tweens, encouraging them to dream big, with consideration for the possibilities of becoming scientists, CEOs, world leaders, mothers… Because the ambition of becoming a princess or a diva is just so passé.
The middle school years are critical period that will affect your daughter’s future – it’s at this age when girls start to lose interest in subjects like math and science, when they start playing “dumb” so as to not stand out from the crowd. Research has also shown the things like eating disorders and body image problems are starting earlier and earlier. Not to mention that puberty – welcomed by some and dreaded by others, begins. In other words – you need to make sure your tween girl has excellent self-esteem and a solid sense of self before heading out into the teenage world (source).
The Girl Power Club (it’s a free to join) gives its young members access to tips, tools and resources designed to boost a girl’s self-confidence and encourage her success. The Back-to-School Survival Guide is a cute example of how the site “speaks” to tweens in a very relatable voice. The information may seem basic to us adults, but the advice and tips will resonate a lot more when dispensed by a “peer” such as one of Girl Mogul’s characters.
Confidence and self-esteem boosting tools such as GirlMogul.com are important for a whole other reason too: to make our daughters more resistant to bullying (a painful subject which we touched upon in a book review here). It’s at this very delicate tween-hood transition point that girls can become vulnerable to bullying. Any resources to help them gain confidence and assurance are welcome.
Is it to late for the rest of us to become Girl Moguls too?
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