Has “Mad Men” Brought Back the Romance of the Cocktail?

By Audrey van Petegem, Senior Editor

If you are a fan of the Mad  Men show, then you know that the era’s drink of choice was the cocktail – and not just one… Set in the 60′s in NYC, the era romanticized the Rat Pack’s image of a bottomless drink and a smoke, a vice for each hand.

Forget about the cigarette. The cocktail represents the return of drink sophistication. Just their names – the Manhattan, Vodka Gimlet or the Old-Fashioned – conjure up images of men in snappy suits and women in beautiful cocktail dresses, looking stylish and sexy.

The cocktail is a classic drink meant to be sipped and savored, not rushed. Whether it is because of the show’s cult following or the fact that this is another affirmation that everything old is new again, cocktails are making a BIG comeback. However, the days of the Rat Pack are gone and we are now in the era of healthy living. This goes for our libations as well. So, if we can relax at the end of the day with a drink in our hand, why can’t we also have some antioxidants at the same time?

We can!! Here are three mixes that will ensure your choice of cocktail to be that much healthier:

 Altar Bliss Cocktail Mixer ALTAR Herb & Botanical Mixers - This herbal and botanical mixer is a blend of natural and organic fruits, vegetables, teas, flowers and spices. With names like Aphrodisiac, Bliss, Chi, Restore and Chill, one can definitely be found to fit your mood. And with only 25 – 40 calories per serving I can hear, “Bartender, pour me another one!” Buy directly from Mikuni with free shipping.
Liber & Co Cocktail Mixers Liber & Co. – A small craft -mix company that was started by three friends in Austin, Texas. Made in small batches, each bottle is numbered. There are three unique mixes named Spiced Tonic, Rhubarb and Ginger and Texas Grapefruit. Simply add your favorite liquor and savor the flavors of ripe citrus, fresh-cut botanicals and hand-cracked spices. Buy directly from the website.
Skinnygirl cocktails Skinny Girl Cocktails - Choose between either Vodka infused with natural flavors or ready-to-serve cocktails, these low-cal options are delish! Choices are Mojito, Margarita, Pina Colada, Sangria and, my fave, Cosmos! Skinny Girl Cocktails can easily be found in any major grocery store across the US, however, go to their website to find where the product is available near you.


Mad Men’s two hour season 6 premiere is airing on April 7th (check your local listings). This would be a perfect time to try out a new mix for an old classic (sans cigarette).


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