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Tips For Getting Girls Into Sports

Would it surprise you to know that girls are twice as likely to drop out of sporting activities through their teenage years than boys? Or to realize that most young girls start engaging in organized sports up to two whole years later than boys? …

How To Help A Friend Who Is an Addict

One of the most devastating things that can happen to any family is substance abuse in any form. Anything in excess is never good for anyone. That could be anything from too much food, exercise, alcohol or even shopping. Addictive behaviors can turn relationships upside down for those who…

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Headlines: I Dare You to Write a Better Headline!

Don’t judge a book by its cover! Ha! That is exactly what your readers do when they read your headline for the first time. Your content, regardless of how amazing it is, will not be read if your headline is not amazing. Here are some tips on how to create amazing, “read–further” headlines:

Headlines Jay Leno

1. Headlines First

Ideas you have – Your editorial calendar is full of topic ideas and even keywords; now write your headline before you start writing your post.  This way you can check every word that is below that headline and make sure that the tale you are telling is answering the pain and questions of the headline.

Why? This is what CopyBlogger has to say (and we agree)

Your headline is a promise to readers. Its job is to clearly communicate the benefit you’ll deliver to the reader in exchange for their valuable time.

2. Challenge Your Reader

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