Don’t judge a book by its cover! Ha! That is exactly what your readers do when they read your headline for the first time. Your content, regardless of how amazing it is, will not be read if your headline is not amazing. Here are some tips on how to create amazing, “read–further” headlines:
Ideas you have – Your editorial calendar is full of topic ideas and even keywords; now write your headline before you start writing your post. This way you can check every word that is below that headline and make sure that the tale you are telling is answering the pain and questions of the headline.
Why? This is what CopyBlogger has to say (and we agree)
Your headline is a promise to readers. Its job is to clearly communicate the benefit you’ll deliver to the reader in exchange for their valuable time.