Selecting the right marketing agency can be a tough and challenging decision for a healthcare company. There are numerous challenges such as innovation and seasonality as well as other changes like those in pattern behavior or introduction of healthcare reform. Therefore, it is imperative that you work with marketing agencies that have experience in the healthcare industry because they will be aware of the ins and outs associated with various methods. Luckily, there are some simple tricks for evaluating a healthcare marketing agency to determine if it is the right fit for you. Let’s take a look at them:
Do they understand your organization’s challenges?
Sure, you are part of the healthcare industry, but this doesn’t mean that your needs are same as every other business. Every organization is different because they may be at a different stage, which means that you want an agency that’s well-versed in every aspect and can handle both internal and external marketing issues easily. They should be able to understand your organization’s unique position in the market and devise a strategy accordingly.
Do they have the experience and knowledge required?
Medical marketing is a completely different ball than regular marketing for other businesses. The same rules and tactics may not apply because there are standards, rules, and regulations to be followed. The tactics used by an agency for medical device marketing may not be similar to the ones used for marketing products of businesses in other industries. Therefore, you need to hire a healthcare marketing agency that has the knowledge and experience required for working in the medical field.
Do they have a portfolio and references?
Don’t just hire a marketing agency just because they say they have experience. Check up on it. This means asking them to show you their portfolio, which tells you what work they have done in the past and how they have done it. Ask them to provide references to existing or former clients in the healthcare business so you can reach out to them and get details about their experience. Make sure you are able to get quantifiable and measurable answers and not any vague data.
Do they seem credible?
There is no harm in working with a new medical marketing agency, but you need to ascertain their credibility before you sign up with them. After all, they will have access to sensitive information about your business and you don’t want just anyone to do so. It is best to do some research to figure out how long they have been in business and if they have skilled staff and the right background to be able to work in the competitive marketing industry.
Only when you have evaluated the agency thoroughly, you can choose to avail their services.