If Your Teenager Was a Customer Would He Buy What You Are Selling?


Being able to successfully convey our ideas, opinions, suggestions, solutions and products to one another is totally dependent on one key factor…the relationship we have with the other person.
 
 
Imagine you are at your place of business (or your website if your business is online) and a potential customer arrives. Obviously they have some interest in what you are doing or they wouldn’t have walked in the door or clicked on your link. And now that they are in, how do you approach them? How do you hold their attention long enough for them to learn more about your product? What is your attitude toward them? Are you engaging? Are you warm and caring…are you someone they would want to listen to and connect with? And most importantly are you someone they feel they can trust that really cares about them and their situation?
 
The psychology of selling in our business is not that much different than that of communicating with our teens.
 
Now, imagine once again…a customer arrives at your business and you are immediately focused on them and their situation. You extend a sympathetic ear, welcome them with warmth and genuine caring…you want to help them and you extend your services. You do not judge them nor do you quickly volunteer to take over their situation and do it for them…instead you let them know that you care about them and would be happy to offer them what you have if they feel it will work for them in their circumstance. Simultaneously, because of your approach, this particular customer feels they can trust you and believes you are genuinely concerned about them…based on the relationship you have with them they are not only willing to purchase what you are offering they are excited to have connected with you.
 
When you apply this same mindset to how you relate to your teenager you have greatly increased the likelihood that they will be open to “hearing” what you have to offer and they will seek your guidance and opinions.
 
Let’s take a look at the opposite scenario.
 
A potential customer comes into your place of business and you barely make notice of them…you are already busy and so you continue to do what you are doing and have the attitude and mindset that what you have to offer is there for them if they want it and if they don’t that is fine too. As they look at your product you take your place at the register and simply wait for them to either buy or leave. At no point is there an effort to inquire as to how they are, what their circumstances are or if you can be of service. Basically your attitude is cold, uninviting and uncaring. This potential customer feels very uncomfortable and unimportant and decides you are not a person they want to deal with. They choose to leave and look for help somewhere else.
 
How would this attitude and mindset affect the probability of your teenager being willing or able to connect with you?

Success between people, whether it is with our business clients or our teenager starts with the way in which we choose to portray ourselves to them…
  • Are you inviting them in?
  • Are you demonstrating how much you care?
  • Have you developed a sense of trust?
  • Are they convinced that you truly want to help them?
 
As you go through raising your child during the teenage years ask yourself, if my child was a potential customer, would he buy from me? Have I established the trusting, caring and non-judging relationship that will help him as he struggles through these confusing times in his life?
 
It is never too late to create the kind of relationship with our teenage children that will lead them to us when they are confused or in conflict. Just as each time someone comes through the door of our business, we have the opportunity to choose how we will respond and react toward them.
 
It is never too soon to begin creating the type of relationship that will be strong and present when our children reach their teenage years. The sooner we begin to cultivate a relationship of unconditional love, trust, honor and mutual respect the easier the challenges teens face can be met.
 
Wouldn’t it feel amazing to have a relationship with your child that allows you to be confident that when he is in need of support or guidance he will turn to you to face the challenges as a team?
 
One thing is for sure, it is up to YOU to set a positive path in motion. We must take our eye off of what our children are doing or not doing and focus on what we can do!
 

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Tags: denny, guide, hagel, parenting, raising, relating, relationship, teenager, teenagers, teens, More…to

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