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It Can't Just Be Smart...It Needs To Be Vogue

It can't just be a "smart" watch.

Because Apple would effectively eliminate and alienate every style-and-label-conscious consumer in its target audience.

Common objection to an iDevice gracing my wrist - Why do I need a smart watch?  I'd rather sport a Chanel J-12 or my Cartier Balloon Bleu.  I have an iPhone...with a super blingy case...I'm good.

Well, I guess Apple got the memo because the company recently added some big designer names to its payroll - Burberry Chief Executive Angela Ahrendts, Yves Saint Laurent's Paul Deneve, Nike's Ben Shaffer and now Marc Newson.

And the designs?

Let's just say Apple should definitely see a positive ROI under the direction of their recent hires.

[caption id="attachment_846" align="aligncenter" width="640"]Courtest of www.bostonglobe.com Courtest of www.bostonglobe.com[/caption]

The watch designs combine fashion and function.  A selection of elements - from bands to faces to color, textures and metals - will certainly satisfy varied tastes of the masses.  Your watch can emulate your personal style - and still deliver on the smart part.

Check out Apple's website for all of the combinations.  You can go as high-end as you want and select leather complimented with an 18 karat gold finish.  Or maybe you'd prefer something more sporty - go for the space gray aluminum and a more modular face.  The customizable possibilities are extensive.  There really is a style for everyone.

2015 should be a pretty lucrative year for Apple.   =)

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