McNeil Nutritionals, LLC, the maker of SPLENDA® Sweeteners, announces the launch of NECTRESSE™ Natural No Calorie Sweetener (pronounced NECK-TRESS). It is the only 100 percent natural, zero calorie per serving sweetener made from the goodness of real fruit – monk fruit extract – available at stores nationwide.
The new sweetener derives its natural sweetness from monk fruit, a small green melon that has been cultivated in Asia for hundreds of years. Found on lush vines in remote mountain regions, monk fruit is traditionally grown in small family orchards. Today, McNeil Nutritionals, LLC, has combined naturally sweet monk fruit extract with the perfect blend of other natural sweeteners to bring consumers the rich sweet taste of sugar without all the calories.
America’s favorite journalist and NECTRESSE™ Sweetener spokesperson, Lisa Ling, is aiding the launch effort by spreading the sweet secret of NECTRESSE™ Sweetener via video testimonial. Consumers are encouraged to share the video with their social networks as well, and request a free product sample by visiting www.nectresse.com/free-sample.
“As someone with a family history of diabetes, no calorie sweeteners have always been a part of my life,” said Ling. “But until I tried NECTRESSE™ Sweetener, they were always just a way to cut back on sugar. NECTRESSE™ Sweetener is different. It has the rich, sweet taste of sugar and I really love that it satisfies my sweet tooth in a way that fits my healthy lifestyle too.”
Lisa Ling has made a career of reporting on the world’s biggest secrets and stories. She is now sharing the story of NECTRESSETM Sweetener with consumers so they can help spread her sweet secret! Her video can be viewed here: http://www.youtube.com/watch?v=FnzWb5t-rDg. At the end, she’ll share how viewers can try the product themselves – for free – by visiting www.Nectresse.com/Free-Sample.
NECTRESSETM Sweetener can also be used in cooking and baking to add natural, zero calorie sweetness to consumers’ favorite beverages and a variety of delicious foods such as chili, salad dressing or pie. NECTRESSE™ Sweetener dissolves quickly and naturally sweetens.
NECTRESSETM Sweetener is available in both convenient single-serve packets (40 servings) and easy to hold canisters (140 servings) with a multipurpose lid for sprinkling, pouring or spooning. It is available now in grocery stores, drug stores, supercenters and online for suggested retail prices of $3.99 (packets) and $6.99 (canisters).
For more information and samples, view the NECTRESSE video at http://www.youtube.com/watch?v=FnzWb5t-rDg or visit NECTRESSE.com.