As posted on the FTA site on October 5th

'The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.'

These changes mean Bloggers located in the USA (not sure how it will affect bloggers from other countries) will now have to disclose when they review a product that the product was supplied by the company (or their pr rep). The new rules consider getting to 'keep' the product a payment.

One way around this is to create a static page outlining your review process, clearly stating that all reviewed products are supplied by the company and that you receive remuneration in the form of keeping the product in exchange for the review. Then provide a simple link to this page on all your review posts.

The good news is that apparently the FTA states that they are targeting advertisers with the fines not bloggers. But if we wish to continue reviewing products on our blogs we will need to make sure we have a 'review policy' in place,clearly visible, or PR reps and advertisers may not work with us.

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Comment by Karrine (Kay) McFarlane on October 6, 2009 at 10:24pm
I had a page titled Web 2.0 reviews (as i review techy stuff) already at my social networking and blog resources blog (along with a PR welcome page) I have add Review Disclosure Policy and linked the three together. I am hoping this will cover everything.

Feel free to check it out and use my ideas to write something for your blog. I am sure we will see more ideas and guidelines for these types of pages soon.

Comment by Mommy-momo on October 6, 2009 at 7:33pm
Thanks for the article! I got to get on this!
Comment by Jennette anderson on October 6, 2009 at 7:08pm
Great info,I need to do this....Not sure how yet:)



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