Back in the spring of 2010, Google had announced that it was not factoring in links shared through social media sites such as Facebook or Twitter in to its rankings. Recently however, Google has changed its mind. These links shared through users on social media sites now have a direct impact on your rankings. Google has said that it will factor in the authority of the person posting the link to decide how much the link will count.Social authority is designated based on when someone establishes themselves as an expert in a certain field and also has a lot of followers or friends.
Another new edition to Google’s ranking is that they announced that how fast your site loads will be factored in to ranking. They decided this because users prefer fast loading sites so it is only logical that top ranked sites should be fast. To test the speed of your site, check out Page Speed.
Not any one factor will get you to the top of Google’s rankings but being aware of all the factors is important and can help you decide where time spent is more valuable.