Many bloggers don’t blog over the weekend. Enjoy the weekend off, but don’t let the time go to waste. Here is some suggested homework for you.
There are two types of people in this world: those that obsessively watch and make purchases from HSN, and those who have never watched and swear that they never will.
If you are reviewing products on your blog, I suggest that you watch and learn from HSN.
It is no wonder that HSN sales have increased over the last few years and that sales reached $747.3 million this year. It is time to emulate their methodology in your blog.
The secret to their success is their ability to tell a story, Mindy Grossman, the CEO of HSN was quoted in an ELLE article Grossman says, “I don’t care what we’re quote-unquote selling; we’re about inspiring people through storytelling.” They tell a story, they know how to gain your emotional attention, with their descriptions and their depictions of situations when and where the product can be used.
Continue reading here to find out what HSN does really well and can help with your blog!