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Video Marketing: 3 Inexpensive Ways to Create a Presence


Image Courtesy of Fotolia

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles:

  • Increases number of business profile views more than 100%
  • Increases number of profile clicks more than 30%
  • Increases number of calls generated by more than 18%

 

For the past several months, I’ve had creating a welcome video for my blog and online community on my ‘to do’ list but have avoided it like the plague. Why? Well, just the sheer thought of having a video of myself floating out there in cyber space is nerving. After reading such staggering statistics on the importance of video marketing to small businesses… AND knowing that Google loves VIDEOS, that is, Forrester Research has reported that websites with video are 50 times more likely to gain an organic first page ranking, I realized that it’s time to stop procrastinating and get down to the business of video marketing.

While researching, I found several inexpensive ways to create professional videos and handy tools to help you in the process: read more...

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