I could certainly relate to Sara Buntrock as she talked about her tween daughter when I met her this last January at a gift show. Being a mother of a tween myself (any child between the age of 7 to 12 is considered one), I know that they start having very mature tastes at a very early age (thank you Hanna Montana/Miley Cyrus and iCarly/Miranda Cosgrove).
Make-up is definitely one area that young girls love to explore. Although I do not encourage my young daughters to wear makeup, I feel that a little lip gloss is definitely ok. And, so does Sara and her other mom pals, Amy and Molly, which is exactly why they started a company, called What’s Your Virtue?, that sells positive statement lip gloss geared towards tweens and teens (although I like them also).
It all began when these three friends and their teen/tween daughters went on a mother/daughter shopping trip. When they went into a store to look at the lip gloss selection, they were shocked at the explicit and overtly provocative names on many of the brands of lip gloss. They did not think it was appropriate to have such messages (because messages they are) like “Easy Lover”, “Berry My Treasure” or “Misbehave”* in their daughter’s school bag, let alone on their lips!
Although the daughters came home with no lip gloss that day, the moms came home determined to make a difference. Their belief was that beauty starts from within and when we teach our daughters to respect themselves and feel good about themselves, their beauty shines! Any way that our daughters can get a positive message about themselves is important. And why not start with a lip gloss name.
After years of research and perfecting the right formula for their lip gloss, LipBliss came to fruition. Here is what to expect from What’s Your Virtue? Lip Bliss™:
Lip Bliss™ is an innovative lip gloss with an unparalleled hydrating formula which achieved the ideal blend of health-infusing moisture with the perfect degree of shine. Lip Bliss™ bundles fortifying castor, cranberry, and safflower seed oils along with nourishing peppermint oil in order to smooth and nurture. It promises radiant shine without stickiness while offering the purifying and protecting properties of anti-oxidants, green tea extracts, and moisturizing vitamin E.
Just think about your daughter’s friends asking them what color they are wearing and they say names like “Wisdom”, “Kindness” and “Generosity” rather than “Bing My Cherry”, “All Night Long” or “Super Orgasm”*. That, and a fabulous lipgloss that is wonderful to wear and stays put. This mom will have to get herself her own “Devotion”.
To see the whole line and/or to purchase Lip Bliss™ for $12.00 each, visit What’s Your Virtue?
* All names listed are actual names of popular lip gloss from a variety of brands