Marketing. It's a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago may not mean much now because marketing channels are flooded with content and becoming largely ineffective.
So the question is...with all these obstacles, how can you make your company stand out against the competition?
Unfortunately, I don't have an answer. But I can tell you that testing the effectiveness of marketing channels is becoming critically important to companies with small budgets and the best way to test is to first get feedback from your potential customers. Hence, the reason why marketing excites me. Valuable feedback yields potential for new ideas and opportunities for innovation. YAY! Right up my alley. =)
This leads me to my latest project. I NEED YOUR FEEDBACK!!!!! Why not give you all a shot to win a cool prize for taking the time to take my super-quick book marketing survey???
ONE random winner will win a $50 Amazon gift card and FIVE random winners will get swag packs! The contest will end on April 1 and I'll announce winners on my Facebook page on April 2.