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As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success. So what does it take? Here are the 3 L’s to ensure that potential clients continuously land your way:
There are a multitude of FREEor low cost sources that can be used to help your business with highly-qualified sales leads.
Here are 3 ways to build your leads:
Say after implementing this or a similar plan, you've gained 25 new leads per week. That’s 1300 new leads per year!
E-newsletter: The use of e-newsletters has quickly come to be an indispensable component of the advertising campaigns of many businesses, large and small! This is an easy, low-cost and profitable way to be introduced to warm leads! Consider increasing your chances by creating a landing page that includes a ‘free offer’ or ‘discount’ on specific services. Make sure you use a service such as:
Not sure how to leverage? Here are 3 ways:
Leverage Peers. Can you think of any business owners that you know and whom you share mutual customers with? You should be running, not walking to discuss a collaborative venture. For instance, if you are a business writer, you can partner with a web designer, PR firm and / or an ad agency; and a realtor can partner with a mortgage lender, title service and home builders. The key is to learn about each team members business so that you can promote it as you would your own. Your new sales team will enable you to grow more rapidly. It makes so much sense to work smarter and not harder!
Leverage Experts. Partner with industry experts to collaborate on a project. For example, create an audio or video series by interviewing experts. Dr. Shannon Reece interviewed 12 leading women experts and offered the live events FREE to those who registered. These experts shared personal and professional experiences and keys to success. This series will soon be available at a cost. Can we say passive income!
Leverage Investors. Do you need capital to expand your business? Consider exploring investors who are willing to finance your growth. This can be a daunting task, but the outcome well worth it! As you near your forty-ninth business pitch, that fiftieth might be your lucky charm!
So what strategies will you put in place to continuously obtain leads; manage your list and leverage your resources?